Martine Rupert

• Analysed the competitive landscape and the existing products.
• Developed a new Greeting Cards Collection concept based on the F&M brand guidelines and customer expectations.
• Created tailor made illustrations for the Greeting Card Collection.
• Sourced suppliers, produced, quality-checked and delivered the cards to F&M shop.
• Created additional new products every year to expand the range.

• Illustration
• Graphic Design
• Branding & Corporate Identity
• Luxury Goods
• Print Production
• Publishing