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Social Media Marketing ■ Image Retouching
Mark Stratis
Los Angeles, CA
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About
I am a high-energy, confident professional with an infectious enthusiasm for art, photography, fashion, beauty, technology and social media. In past positions I have proven to be a skilled communicator; able to maintain cultural sensitivity, establish rapport with members of diverse groups, and promote team cohesiveness. I have continued to be creative, resourceful and flexible, able to adapt to changing priorities and maintain a positive attitude and strong work ethic throughout my career.
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■ Software expertise in Adobe Creative Suite from Photoshop 7 to CC. Knowledge of Photoshop, Illustrator, Excel, Word, Powerpoint and Google business Apps.
■ Advanced knowledge in Color correcting, retouching and enhancement of imagery for fashion/beauty/product campaigns used in print and web
■ Experience in collaboration with creative directors, photo producers, designers, and retouching team for best possible creative
■ Coordinating, designing and executing merchandising floor plans for retail. Merchandising/visual themes for both women and men’s clothing
■ Designing promotional material: flyers, booklets, banners, information packets,and email templates
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FREE LANCE WORK:
May Lindstrom Skin ■ Tadashi Shoji ■ May Lindstrom Skin ■ Knesko Skin ■ Radio for the People ■ Undefeated Creative ■ Swim Systems ■ Daniel Chinchilla Cosmetics ■ KollagenX ■ BoomPhones ■ Kuumba Jewelry ■ Street Saints
Visual Merchandising and Visual Displays for:
Bebe ■ Guess ■ Express ■ Abercrombie & Fitch ■ Sephora ■ Bloomingdales. -
Education
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BA Digital MediaOtis College of Art and Design2006 - 2010■ Studied industry standard applications for motion graphics and storytelling by mastering appropriate software through a series of design assignments, concentrating on color, typography, and motion.
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High School Diploma Architectural Drafting and DesignDon Bosco Technical Institute2001 - 2005
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Experience
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Disney Store Media ProducerGlendale, CANov 2015 - Present (9 years)■ Responsible for product photography, video, and audio on Disneystore.com and Marvelshop.com
■ Ensure images are being presented in the best possible fashion according to the style guide
■ Track dates to ensure images are ready for review and launches, according to the Online Launch Calendar
■ Participate in fast track and monthly turnover meetings with Buyers and Merchants.
■ Partner with Design Team to develop backgrounds or special treatments for product images that call for extra attention (e.g., Limited Edition, Disney Animators, Disney Film Dolls)
■ Monitor images from Photographers and from Buyers; communicate with buyers when higher quality images are needed or if Photographers have missed important shots per product.
■ Work with freelance photo retouchers to meet workflow deadlines
■ Review lifestyle images and implement them as alternative product shots
■ Create media (photo, sound,or video) for products that could benefit product
■ Core areas responsible for: Graphics, Sleep, Boys Toys, Accessories, Home, Stationary, Plush, Parks Clothing, Parks Accessories, Parks Toys -
Art Director ■ Photo Editor ■ Photo RetoucherLos Angeles, CAMay 2010 - Present (14 years 6 months)■ Collaborate with creative directors, photographers, designers, and retouching team for best possible creative
■ Color correction, compositing, masking, sharpening, resizing, etc.
■ edit in multiple color profiles and extensive composite work.
■ Use judgment on levels of steps/complexity required to get desired critical image quality, while keeping in line with creative direction.
■ Edit product photography by creating clipping paths, drop shadows, reflections, adjusting color, and modify form factors.
■ Composite studio imagery into lifestyle photos.
■ Preparing, naming and filing of all image according to production procedures.
■ Communication to Creative Directors and Photographers
■ Manage workload to meet strict deadlines.
■ Fast, proficient, and organized workflow -
Sr. Photo Retoucher ■ Photo EditorEl Segundo, CAMay 2014 - Nov 2015 (1 year 6 months)■ Retouched over 100 images per week in addition to weekly assignments
■ Collaborate with creative directors, photographers, designers, and retouching team for best possible creative
■ Color correction, compositing, masking, sharpening, resizing, etc.
■ Edit in multiple color profiles and extensive composite work.
■ Used judgment on levels of steps/complexity required to get desired image quality, while keeping in line with creative direction.
■ Edit product photography by creating clipping paths, drop shadows, reflections, adjusting color, and modify form factors.
■ Composite studio imagery into lifestyle photos.
■ Preparing, naming and filing of all images according to production procedures.
■ Manage workload to meet strict deadlines.
■ Fast, proficient, and organized workflow
■ Audit and update/correct out dated images in compliance with Dermstore image standards
■ FTP image transfer to website
■ Create and manage backup of all files on internal cloud server and external hard drive. -
Freelance Image Retoucher ■ Website ManagerNov 2013 - Apr 2014 (5 months)■ Retouched Product Images (clothing, accessories)
■ Upload Images via FTP
■ Merchandise E Commerce site
■ Market and present web/digital strategies, manage multiple projects and maintain schedules and ad budgets.
■ Deliver the best user experience in the most technically efficient manner -
Freelance RetoucherMaria De La Luz Fine Jewelry DesignNov 2013 - Nov 2013■ Retouched fine jewelry images
■ Color correction, compositing, masking, sharpening, resizing, etc.
■ Edit product photography by creating clipping paths, drop shadows, reflections, adjusting color, and modify form factors.
■ Fast, proficient, and organized workflow -
Freelance Retoucher ■ CompositorCj by Cookie JohnsonNov 2013 - Nov 2013■ Retouched Product Images (clothing, accessories)
■ Assembled promotion images and graphics to be used via social media -
Freelance RetoucherREELZChannelNov 2013 - Nov 2013■ Retouched Season promotional image for "Hollywood Pawn" cable show.
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Freelance Social Media SpecialistThe Voice Wardrobe Dept.Oct 2013 - Oct 2013■ Worked on twitter account to gain more followers
■ raised total followers by 300% -
Social Media SpecialistLos Angeles, CAAug 2012 - Aug 2013 (1 year)■ Social Media Community Manager for : Facebook, Twitter, LinkdIn, Google+, Myspace. Managing posts, media, and responding to users.
■ 100% to 1006% increse in Twitter followers resulting in brand awareness, online publication, and global fan base that continues to grow.
■ Developed and implemented online response flow chart that assisted in responding to online commentary in a way that reflects positively on the brand
■ Curate relevant content to reach the company’s ideal customers.
■ Create, curate, and manage all published content (images, video and written).
■ Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
■ Conduct online advocacy and open stream for cross-promotions
■ Develop and expand community and/or blogger outreach effort.
■ Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and IG)
■ Design, create and manage promotions and Social ad campaigns.
■ Compile reports for management showing results (ROI and engagement) -
Freelance RetouchingKnesko SkinMar 2013 - Mar 2013■ Retouched skin care product line packaging for promotional use
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Free Lance Image RetoucherMay Lindstrom SKINJan 2013 - Jan 2013■ Retouched new skin care product and packaging for winter release
■ color correction, masking, product retouching -
Free Lance Image RetoucherMay Lindstrom SKINNov 2012 - Nov 2012■ Retouched new skin care product and packaging for fall release
■ color correction, masking, product retouching -
Juicy Couture Sales SpecialistBloomingdale'sOct 2010 - Nov 2012 (2 years 1 month)■ Coordinated, designed and executed merchandising floor plans for sales floor
■ Analyzed product sales reports and informed vendor of sales productivity, product defects, and customer response to merchandise
■ Promoted and informed customers and employees about brand products, promotions and events via email, telephone, post card, and in person
■ Demonstrate sales leadership by playing an active role on the sales floor through customer engagement with top clients, ensuring the highest level of customer service is provided
■ Manage and support stock levels through direct communication with key business departments to maximize full price selling, maintaining a high sell through as well as alignment with new product launches
■ Train and communicate current collection knowledge to all associates to ensure the team is fully educated on brand pillars and season strategy by partnering with the appropriate internal departments for product support
■ Lead Juicy team to consistently establish relationships and propose local events through continuous networking and support product launches that promote high client attendance and strong sales results
■ Proactively follow current fashion trends, industry news, technology and analyze key competitors in the market. -
Free Lance Image RetoucherTadashi ShojiOct 2012 - Oct 2012■ retouched and prepared over 100 images for online and printed lookbook
■ color correction, blemish removal, masking, skin wrinkle removal,even out skin tones, digital makeup, body manipulation, garment retouching, beauty retouching, hem correction, dress alterations. -
Technology Liaison ■ Office Manager ■ Image RetoucherElite Fashion Academy Los AngelesApr 2011 - Apr 2012 (1 year)■ Managed social networks such as: Facebook, Twitter, Model Mayhem, LinkedIn, Company website (www.elitefashionacademyla.com)
■ Developed an online presence through social networking sites showing a 600% increase in followers over a four month period resulting in 20% increase in email inquiries and 10% increase in student enrollment
■ Designed promotional material such as: flyers, booklets, banners, workshop information packets, and email templates for workshops, website, and social networking sites.
■ Curate relevant content to reach the company’s ideal customers.
■ Create, curate, and manage all published content (images, video and written).
■ Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
■ Conduct online advocacy and open stream for cross-promotions
■ Develop and expand community and/or blogger outreach effort.
■ Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and IG)
■ Design, create and manage promotions and Social ad campaigns.
■ Compile reports for owner showing results (ROI and engagement) -
Free Lance Image RetoucherUndefeated Creative GroupOct 2011 - Nov 2011 (1 month)■ Assisted 3 person digital retouching team, editing over 1 000 photos for web and print
■ Implemented new editing technique that sped up production by 30%
■ Masked and Dropped Prints for three women’s swim lines, over 800 photos
■ Implemented graphic structure with images and logo for campaign -
Freelance RetoucherKollagenXNov 2010 - Nov 2010■ Retouched new skin care product and packaging
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Skills
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Elsewhere on the Web
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On Coroflot@markstratis, member since 2010
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Following 3
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Followers 3
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