Mario Lourenco

Newspaper and Online
- Plan, structure and page layout design of a weekly 40 to 72-page newspaper publication, including news article layout, image correction and retouching, typography and final art for printing.
- Brainstorm, create, present and approve advertising artwork to clients based on their needs.
- Personalized approach to each client in order to, not only approve the artwork, but also to ensure the advertisers get the best experience.
- Building relationships with outside partners, such as printers and website management staff.
- Digital advertising (Web banners)

TV
- Organization of daily journalistic scripts sent by the journalists and organization of all audio files.
- Encoding and uploading of TV programs on YouTube.
- Writing and voice recording of currency and weather scripts, for TV.
- News scripts and TV spot voice overs.
- Final revision of daily video files before broadcasting, to ensure consistency and accuracy.
- Weekly organization of EPG (Electronic Program Guide), which is sent to several partners

Graphic Design
- Designed and created company website, logo and visual identity.
- Created graphic art for stationery materials, such as business cards, presentation folders, envelopes and flyers.
- Planned, filmed and edited promotional videos for company projects. Videos available at www.pelcam.ca.
- Photoshoot (with DSLR Camera) and creation of a photography portfolio for company projects.
Photos available at www.pelcam.ca.
- Email Campaigns on Mail Chimp

Project Coordination
- Successfully prepared construction take-offs, site assessments and measurements in order to accurately outline the total material and labour costs for a renovation project.
- Collaborated regularly with Design and Procurement Teams to ensure that proposals were aligned to specifications.
- Supervised Contractor Trades workmanship to ensure quality, timeliness and adherence to construction and design plan, thus ensuring best possible customer satisfaction.
- Presented project status updates to Property Management teams while soliciting input.
- Oversaw logistics coordination at job sites, including receiving, counting, inspection, sorting, storage and tracking of goods.
- Inspected overall work, reporting on deficiencies to prepare plan of action and rectify issues.

- Designed and created graphic art for stationery materials, such as business cards, posters, flyers and stamps.
- Designed and created graphic art for Trade Show Events, such as roll-ups, vinyl applications and banners.
- Versatile, able to perform all functions within the marketing and design area, related with production, such as printing, cutting, binding and stapling business cards, catalogs, flyers and product labels.

Responsible for all Point of Sale advertising artwork creating and printing, such as PVC displays, directional signage, pallet bases and On Sale products.
- Planned, designed and printed all the seasonal company catalogues, which included outsourcing of printing services, production and delivery coordination and organized with distribution companies for door to
door delivery.
- Planned, designed and printed additional materials, such as business cards, posters, leaflets and also exterior/large format displays.
- Designed and outsourced production of vehicle wraps and decorations.
- Visual identity studies, such as logos and stationery material.
- Social media posting and Email marketing campaigns.
- Video editing for weekly specials video, to display at store screens and exterior downtown screen and coordination of radio spots production.
- Design and publishing of online banners and newsletters.
- Company website back office management.

- Planned, structured and designed the page layout of a daily 12 to 16 page classified section publication,
as part of the Diário de Aveiro newspaper, one of Portugal’s biggest regional newspapers.
- Designed, created and approved advertising artwork, mainly with real estate market advertisers and clients.
- Built strong relationships with co-workers and partners.