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Social Media Manager
Maria Hetrick
Nashville, TN
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About
In three simple words you can change a feeling, in one simple click you can make someone smile, and in one simple share, you can potentially change the conversation. What does it all mean? 10 years ago? Just the start of a trend…but now? A worldwide social media, digital revolution. Simple words, pictures, and videos truly influence what people do and say. Working four years in this challenging field, I have experience in both traditional and digital agencies. I’ve developed copy for print, digital, broadcast, mobile, and social media. In addition to writing, I also have worked in sales and marketing for both the business-to-business and the business-to-consumer side. Staying up to date on the latest advertising news and trends excites me and I enjoy a fast paced, deadline driven atmosphere. In previous positions I have written content for food, international health/beauty brands, hospitals, entertainment, sports, and professional audio products.
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Education
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Bachelor of Science Journalism; Advertising ConcentrationCentral Michigan University2007 - 2011
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Experience
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Digital Media ManagerLos Angeles, CAApr 2016 - Present (8 years 7 months)As a digital media manager, I am responsible for managing content, analytics and overall strategy of three worldwide social media accounts.
• Actively craft creative posts, stories, and editorial calendars leading to over 1500+ posts yearly.
• Oversee and monitor all content from Facebook, Twitter, Instagram, and Snapchat.
• Actively research the newest marketing mobile trends to adapt ongoing digital change to our brands.
• Establish artist/networking relations with influential clientele to become brand ambassadors.
• Seek partnerships and attend relevant events with music industry leaders.
• Using Social Studio, create weekly Engagement Analysis on all brands measuring overall KPI's and
target goals.
I'm based in Nashville, but work for the LA office remotely while also seeking new clients/artists in Nashville. -
Sales AssociateLos Angeles, CANov 2014 - Apr 2016 (1 year 5 months)Provide clients with accurate musical knowledge to increase overall sales. Also actively calling and emailing clients, as well as maintaining all sales goals. Responsible for networking with major clients in the industry (professional musicians, producers, production companies, record labels, etc.).
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Social Media Manager/ConsultantMUSIC GROUP (now MUSIC)Los Angeles, CAMay 2015 - Sep 2015 (4 months)Represented international pro-audio brands, Behringer, Midas, Bugera, Turbosound, and Klark Teknik to increase followers, gain fan base, and overall raise sales. I led the creative team on strategy development, creative direction and content creation. Team members were also trained on researching its target audience/consumer, how to utilize video ads, and instruction on promoted posts and analytics. During my team as social media manager/consultant, I helped grow 1-2,000 new fans per week.
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Promotions AssistantRadio DisneyMar 2012 - Aug 2013 (1 year 5 months)Responsible for bringing the joy and experience of Walt Disney parks to families and children. Also, work with Disney talent where we play games, teach dances, and promote Radio Disney AM 910 to children 16 and under.
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Associate Copywriter/Social Media AssistantEnlightenAnn Arbor, MIJan 2013 - Jun 2013 (5 months)Responsible for writing digital content for international skin/beauty brands, Jergens and John Frieda, as well as health/wellness company, Presbyterian Health. Copy created for a wide range of channels such as email newsletters, banner ads, blogs, and social media and seasonal promotions.
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Social Media Manager and CopywriterAdvanced Internet ApplicationsApr 2012 - Dec 2012 (8 months)Responsibilities included developing content for landing pages, digital content, and social media as well as account management. I also worked on building ad campaigns through key word targeting and Google Analytics to produce high performing landing pages for current/potential clients. As an internship coordinator, I managed 20 interns from across the U.S. all from digital platforms- Skype, Google Hangout, and Gchat. During this program, I led courses on basic instructions of SEO and writing landing pages as well as writing and proofreading tests.
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Copywriter InternSimons Michelson ZieveJan 2012 - Apr 2012 (3 months)My responsibilities as a copywriter intern at SMZ included writing content for print ads, radio, and digital. Worked with the creative team to execute strategies and meet all clients needs.
Active Brands: The Michigan Lottery, Detroit Red Wings, Detroit Tigers, Taubman Co, SVS Vision, and the Michigan Dental Association -
Copywriter/SEO InternSearch Solutions Digital MediaJan 2012 - Mar 2012 (2 months)Responsible for writing and editing landing pages for different clients. I was also an active event blogger and worked with the account and creative team to meet each expectation of clients. In addition, I gained Google Adwords and Keyword Analytics knowledge by writing each content page needed.
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CM-Life ReporterCentral Michigan UniversityJan 2010 - Dec 2010 (11 months)As a staff reporter, I wrote feature stories and news stories for activities and events occurring on the campus of Central Michigan University. I was also the lead writer for the Theater, where I wrote reviews on plays in production.
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Open Mic coordinator/Advertising ManagerThe SIX LoungeOct 2009 - Jun 2010 (8 months)Coordinate events and book performers to play at the events. Also, managed advertising and where it went throughout the store.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@marialeone, member since 2012
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Following 5
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Followers 4
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