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About
My creative sensibilities along with a diverse work history combine to develop concepts and visual solutions that best serve a variety of clients, industries, and audiences.
I have the ability to manage or work within a team, have demonstrated innovational thinking, project ownership, along with exceptional organizational and facilitating skills.
My interests and strengths span creative development and design, but also template/structure building, and information logic. -
Education
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BA Fine Arts/Art HistoryNew York University1976 - 1978
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BA Fine ArtsArcadia University1974 - 1976
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Experience
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DesignerMerck & Co., Inc., Marketing Communications (Aquent Studios)Oct 2009 - Apr 2014 (4 years 6 months)Solutions patient education for Diabetes, Cardio Vascular, and multi-ethnic brands
• UI prototype designer for Print on Demand program (partnered with external IT team)
• Discovery phase design lead for next generation mass customization program utilizing content management
and implementation software (XMPie), template development testing
• Knowledge of Health Literacy tenets and multi-cultural principles pertaining to the Pharmaceutical industry -
Owner/Creative Director/DesignerNo Dog Design1993 - 2009 (16 years)• Managed design, development and execution of collateral and ad campaigns (including
corporate identity and standards, brand management, and integration of tactics)
• Responsible for client “pitches”, presentations, concepting through implementation
• Hired and managed vendors including printing, photography, illustration, writing talent
• Edit/proof for consistency and accuracy
Clients included:
Johnson & Johnson
Haverford Trust Company
Fujinon Endoscopy
Lockheed Martin (IS&T)
Penn Medicine -
Art Director/Designer/ConsultantNextGen Information Systems2008 - 2009 (1 year)• Designed and produced collateral brochures, employee training handbooks, and annual conference program books
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Senior DesignerJPMorgan Chase – Creative Services (Mortgage and Home Equity)2006 - 2008 (2 years)• Concepting and design of creatives for new and existing programs
• Template development and execution – brand development and roll-out
• Initiated storage protocols to simplify and expedite location of files -
Art Director/Designer/ConsultantAl Paul Lefton Company1995 - 2000 (5 years)• Concepting, art direction, design and execution for clients including Atofina Chemicals, Inc., Atoglas Division,
Morgan Trucks, and Lutron -
Art DirectorSanchez Design1984 - 1995 (11 years)• Project lead—designed launch campaigns including brochures, sell sheets, direct mail, mutual fund and
annuity packages, web site design, newsletters, advertising, and annual reports for clients including PCOM,
Technitrol, Haverford Trust, Bryn Mawr Hospital
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Awards
Merck—Award of Excellence—Development of XMPie mass customization UI prototype
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Skills
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Elsewhere on the Web
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On Coroflot@marcyd, member since 2015
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