This was a new company dedicated to the extraction, processing and marketing of natural stone.
The company is located in the town of Quintana de la Serena in the southwest of Spain. The logo’s design is based on the initials of the company’s name, those being the “C” of Cartagonova and the “S” of Stone. There are two “C’s” (in white) intertwined to form the “S” in the centre (in turquoise). The initials are on a grey background that represents the natural stone and the circular form represents the global aspirations of this new company. They wanted a compact and easily recognisable image that would be easy to reproduce at any size on both printed and digital media.
This 92 page manual contains the characteristics and guidelines for the reproduction and correct use of the company’s logo’s with a comprehensive yet simple easy-to-follow explanation about colour, typography, dimensions, application of the different versions,etc.
The manual also contains the guidelines for all collateral.
