I conduct cutting edge research to inform and inspire the design of products. I provide foundations and design directions to drive innovation and delighting user experiences. I help the businesses understand the value of investing in high quality user experiences by translating user data into actionable insights.
UX METHODS
Research Design
Contextual Observation
Remote & Moderated Usability Testing
Longitudinal Ethnography
Virtual Ethnography
User Experience Journey Mapping
Persona Development
Visual Diaries (User Photos and Videos)
Task Analysis & Modeling
Heatmaps and click tracking
Interviews, Surveys & Focus Groups
Iterative Concept Testing
Google Analytics and Webmaster Tools
Sketching, Prototyping & Wire-framing
IDSA - Student Chapter