Manuela Ferro

Develop and execute the marketing and communication strategy for the US market in all channels of distribution (B2B and B2C business). Drive profitable and sustainable business growth and effectively reinforce the brand in the US. Manage entire product marketing cycle – planning, budgeting and implementation of the various sales strategies. Implement corporate pricing, promotion and distribution strategy. Design and create marketing collateral for sales meetings, trade shows and company executives. Manage all social media programs, including Internet forums, blogs, social networking applications and message boards. Coordinate pre-show and post-show activities at trade shows.

Worked closely with clients and developed alternative designs to meet their needs - sketched, laid out and presented multiple ideas while providing excellent customer service. Scheduled and executed client projects from inception to installation to completion. Managed multiple current design projects on time and within budget.

Advised on design, sales and telemarketing. Specialized in furniture design by implementing pre/post sales service and exceeded goals in terms of monthly, quarterly and annual projections. Provided sales and development resources to three junior counselors. Managed existing clients as well as researched and prospected for new clients. Created presentations for market research and design strategy.

- Lead designer on new products and merchandising, marketing and advertisement.
- Design consultancy.
- Provided mentoring for artisans and young entrepreneurs throughout the different localities of Bogota.
- Assembling and dismantling of exhibitions at different design fairs and events.
- Responsible for reviewing production, delivery output and negotiating with suppliers.