Mallory McMorrow
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About
Most notable for my red hair, happy-go-lucky attitude and inability to sit in the sun for very long, I'm a creative consultant and writer with an eye for the big picture and the know-how to wrangle the best people to make it happen.
Currently, I'm the director of creative strategy for HeLo and contributing design editor for Road & Track online. I'm also working on writing and illustrating my first children's book (more on that soon!). Prior, I was Creative Director of Studio@Gawker, Gawker Media's in-house advertising creative shop. Previously, I was a Senior Designer, Global Licensing for Mattel, working on brands like Hot Wheels, Max Steel, Monster High and Polly Pocket. -
Education
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Executive Education Certificate - New Model Creative Director AdvertisingVirginia Commonwealth University2013 - 2013Completed VCU Brandcenter's executive education course, The New Model Creative Director, an intensive graduate-level program for working creative directors
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BA Industrial Design, Graphic DesignUniversity of Notre Dame2004 - 2008
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Experience
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Contributing Design Editor, RoadandTrack.comRoad & TrackSep 2013 - Present (11 years 3 months)Covering all things design, including interviews with car designers, analysis, exclusive behind-the-scene stories and photos.
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Director of Creative StrategyHeLo2013 - Present (11 years)
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Creative Director, Studio@GawkerGawker MediaOct 2012 - Nov 2013 (1 year 1 month)Creative Director for Studio@Gawker, the in-house creative studio that oversees all branded campaigns across the Gawker Media network, including Gizmodo, Jalopnik, io9, Lifehacker, Jezebel, Gawker, Deadspin and Kotaku.
Studio@Gawker develops all cohesive campaigns from concept through completion, included sponsored editorial posts, online video series, graphics and imagery, photo galleries, live event and space design and more, tailoring each execution to match both the brand's goals and the unique tone and manner that could only come from Gawker Media. -
Senior Designer - Hardlines Lead, Boys Consumer ProductsMattelFeb 2012 - Oct 2012 (8 months)Creative lead for Hot Wheels and Max Steel in key growth categories, including Sporting Goods, Role Play, Lincensed Toys, Packaging. Key product launches include Hot Wheels Urban Shredder and Hot Wheels Mega Bloks.
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Designer - Style Guide DevelopmentMattelOct 2010 - Feb 2012 (1 year 4 months)Led creative vision and development for licensed consumer products style guides, including: Hot Wheels, Hot Wheels Vintage, Team Hot Wheels
Managed internal creative, external vendors, illustrators and agencies to deliver best-in-class style guides for our over 2000 licensees worldwide. -
Senior Coordinator - Consumer Products DesignMattelOct 2009 - Oct 2010 (1 year)Served as main contact point for all international markets for Mattel Consumer Products across the following brands: Hot Wheels, Max Steel, Battle Force 5, Polly Pocket. Was also a key piece in the global launch of new franchise Monster High, educating global offices and licensee partners on the new brand and how to design for it.
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Lead Designer | CoordinatorThe Grain CollectiveJan 2009 - Oct 2009 (9 months)
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Design InternMazdaJan 2008 - Jun 2008 (5 months)Collaborated on the 2018 Mazda3 which debuted at the 2007 Los Angeles Auto Show as the winner of the Mazda Design Challenge. As an intern, produced a second concept car, and wrote, designed, and oversaw the publication of a 100-page coffee table book chronicling the creation of the Mazda Furai.
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Digital Image Editor - Art Image LIbraryUniversity of Notre DameAug 2005 - Jan 2008 (2 years 5 months)
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Awards
-Glamour Magazine-named "Awesome Woman of the Moment" March 2008
-San Diego Automotive Museum
work from LA Auto Show displayed
San Diego, CA: Dec.-March 2008
-Mazda Design Challenge Winner, Los Angeles, CA: Fall 2007 -
Affiliations
IDSA
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Skills
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Elsewhere on the Web
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On Coroflot@mallory, member since 2007
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Following 2
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Followers 4
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