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Design Director
Trinity Brand Group, Inc.
San Francisco, CA
Jul 2012 - Present (12 years 1 month)
Supported creative director in developing the creative vision, led design initiatives, partnered with client managers to articulate strategies, and managed external vendors including illustrators and photographers, ultimately helping brand owners capture over a hundred million dollars in incremental revenue.
Clients/brands: Blue Moon, Coors Light, Constellation Brands, Corona, Pacifico, The Powerscourt Distillery, Casa Noble Tequila, Quantum Health, Norton by Symantec, Ceria Brewing Company, Torani, Albertson's, Lucerne Dairy Farms
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Creative Director, Founder
Freelance Design & Illustration (self-employed)
1996 - Present (28 years)
Provided successful design, illustration, and copywriting services as well as project management for a variety of clients across multiple categories and mediums, including branding and identity, packaging, user interface design for web and phone apps, custom digital and traditional illustration, and marketing materials.
Clients/brands: Nike, Mulesoft, Phil Gordon Poker, Kelham Island Brewery, Sugar Cane Paper Company, The Nature Conservancy, Plan B Entertainment, Netgear
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Creative Director
Expert Insight, LLC
San Francisco, CA
Jun 2006 - Jan 2008 (1 year 7 months)
Developed and maintained branding and identity across new product packaging and promotional materials through consistent high quality design, illustration, art direction, copywriting, and print supervision. In addition, provided motion graphics and digital matte painting. Assumed significant role in research and development, sales and marketing, video production, and the process of developing and adapting to a new business model.
Clients: Phil Gordon, Andy Bloch, Jim Furyk, Fred Funk, and Jeanette Lee
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Senior Designer
M&P Design Group, Inc.
Rochester, NY
Dec 1996 - May 2006 (9 years 5 months)
Specialized in branding and identity, logo design, package design, illustration, photo illustration and retouching, marketing materials, and copywriting for a wide range of clients. Other responsibilities included supervision and art direction of interns/new designers and illustrators, archiving, print supervision, and proofing.
Clients/brands: Fisher-Price, Hasbro, Lucasfilm, Mattel, J.M. Smucker Company, Pillsbury, Jif, North American Breweries, Heron Hill Vineyards, Kodak, Rubbermaid