Renowned brewmaster Keith Villa (of Blue Moon) has brought his expertise in crafting quality, crowd-pleasing beers to the cannabis industry with a mission to destigmatize responsible, social cannabis use. With many new consumers far outside their comfort zone at retail, we developed a brand strategy to make the magic of cannabis accessible to all adults using a beer analog, with a design that reflects tradition with a touch of magic. Taking inspiration from Ceres, ancient goddess of the harvest, and guardian of hops, barley, and cannabis alike, our design celebrates the magical synergy of bringing them all together with a trustworthy, timeless, yet modern design accessible to all; truly “Cannabis for the People”. The result is a breakthrough new brand that takes the industry to an entirely new level. (Work done with the incredible Trinity Brand Group team.)
