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Art Director, Graphic and Web Designer
Self-employed
Moreno Valley, CA
Apr 2006 - Present (18 years 6 months)
• Robustly developed engaging and innovative print and digital collateral designs, branding, video, motion graphics, logos, and photography, for 60+ clients across various industries, driving revenue growth on average by 40%.
• Investigated and assessed client problems to identify and implement business solutions, boosting sales by up to 80%.
• Designed and launched 12+ websites, integrating content, graphics & facets of maintenance to engage visitors and increase site visits by an average of 65%.
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Senior brand, web, and graphic designer
Costa Mesa, CA
Nov 2018 - Nov 2021 (3 years)
• Spearheaded the design and launch of brand guidelines website, resulting in increased accessibility to vital information for 4,000 marketers, which led to a significant reduction of hundreds of hours spent searching for information and an impressive 80% monthly increase in site traffic.
• Created 600+ print and digital collateral, including large format event graphics, publications, motion graphics, presentations, illustrations, email designs, white papers, fun promotional items, and advertising for print, web, and social media.
• Developed and optimized 15+ branded websites creating UX and UI, wireframing with FIGMA, and interfacing with engineering teams in sprints for Adobe Experience Manager (AEM) leading to savings of $250K per year.
• Improved and further evolved the Experian brand and creative direction across multiple channels.
• Interpreted technical and financial information into diagrams, infographics, white papers, and spec sheets for 40+ subjects and products.
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Digital strategist
Riverside, CA
Oct 2017 - Sep 2018 (11 months)
• Conceptualized and executed global multi-channel marketing campaign strategies and digital/web graphics from concept to completion for 12+ brands to create clear, engaging, and consistent messaging for target audiences.
• Prepared, tested, and optimized email, mobile, social media, and web banner ads for 4+ e-commerce websites resulting in an average 40% increase in sales.
• Worked together with stakeholders and high-level executives to understand their goals and create 100+ digital marketing collateral for presentations, white papers, spec sheets, brochures, PoP, signage, and infographics.
• Excelled at efficiently managing 30+ tasks in a fast-paced and deadline-driven team environment.
• Enhanced the lifecycle of multiple brands by proposing forward-thinking design ideas and creating 40+ persuasive digital visuals, while remaining within budget and on schedule to generate an estimated $3M in net revenue gains.
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Engineering intern
Houston, TX
Jan 2017 - Aug 2017 (7 months)
• Develop and animate models for 3d printing and Hybrid Reality Lab.
• Utilize HTC VIVE virtual reality hardware to create environments for virtual reality.
• Create content in C++, Microsoft Visual Studio, Unity, Unreal Game Engine, Git.
• Demonstrate and present hybrid reality technology by creating integrated simulation demos targeted towards internal stakeholders as well as public conferences, showcases, and outreach events.
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Graphics/Video/Print/Technician I
Val Verde Unified School District
Aug 2012 - Jan 2017 (4 years 5 months)
• Graphic design instructor in Adobe Creative Suite, Corel, large-format, and apparel printing.
• Simultaneously, run business and consulting end of print shop while training 15 plus students.
• VVHS is a fast-paced changing environment and team oriented requiring innovative ingenuity.
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Art Director
Hiway Safety
Nov 2011 - Aug 2012 (9 months)
-Take on creative leadership of designers and manufacturing departments to strategize for layout across various types of media including, metal, wood, vinyl, clothing and paper.
-Delegate and guide, work per day by assessing individuals’ readiness for specific tasks.
-Pre-Press, process and print on large format six color and flat-bed printers.
-Utilize Photoshop and Illustrator to create artwork for highway signage, banners and vehicle wraps.
-Abide and adhere to strict Manual on Uniform Traffic Control Devices (MUTCD) specifications.
-Understand and adhere to budget, timing and strategic issues set by account supervisors.
-Use of vinyl graphic plotter and printer to produce media for substrates.
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Senior Graphic Designer
Platinum Wraps
May 2011 - Nov 2011 (6 months)
-Multi-task and overlook every stage of job process (sales, account management, design, print production, graphics/vinyl installation and customer service.
-Design graphics for vehicle wraps, trade show booths, banners, website content management.
-IT/Networking, troubleshooting servers, networks and computers.
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Senior Graphic Designer/ Production Manager
Gatorwraps
Jan 2008 - Nov 2011 (3 years 10 months)
- Supervisor to sales, account management, design, print production, graphics, customer service and vinyl installation.
- Head designer of vehicle wraps, trade show booths, banners, and website content management.
- Responsible for website content management and basic SEO for better site exposure.
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Marketing associate
In the Data
Carson, CA
2009 - 2009
- Research and identify market trends for effective production, sales, marketing, and distribution.
- Implemented business strategies and conducted surveys on focus groups to identify consumer preferences and prospective markets for products.
- In a team effort, findings were evaluated and feedback organized into reports for executive level.
- Design and prototype UX/UI for micro-sites as well as basic SEO for better site exposure.
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Graphic Designer, Apparel Designer, Screenprinter, Production Assistant
Image One Printing and Marketing
Murrieta, CA
Jun 2005 - Jan 2008 (2 years 7 months)
- Applied major to Adobe Photoshop, Illustrator and InDesign for layout and apparel design.
- Conducted research and analysis on current trends and innovative printing techniques.
- Multi-task, prioritize and adhere to timelines in team setting while managing several projects.
- Strong design skills including ideation and rendering.
- Design UX/UI for websites and manage website content.