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PRODUCT & DESIGN DIRECTOR- Women's & Men's Footwear - Owner & Partner
MADDYSUN DESIGNSTUDIOS (MDS)
Agra, India
Nov 2019 - Present (4 years 9 months)
Along with my business and sales partner I seasonally and primarily work on footwear collection designing
and range building projects with Exports-oriented shoe manufacturing partner factories in India and also
drive sales for them.
MDS is a Delhi NCR and Agra based B2B footwear design studio and supplier agency from India
specialized in both Women's and Men's footwear design, development, production quality assurance and
Sales services. From trend research to design concept range building to manufacturing to deliveries and
shipments - we create cutting-edge on-trend footwear for our international clientele of
brands/retailers/wholesalers across Europe, Scandinavia, the UK and the USA paying attention till the end
to ensure the final consumer of our clients get exciting on-trend stuff and our clients get more and more
interested to continue working with us!
Key Highlights @Maddysun Designstudios:
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Creating Fashion Sneakers & Trainers, Open and Closed Sandals, Ballerinas, Dress & Casual Shoes,
Driving Shoes, Ankle Boots, Mid-high & Long boots collections for past 5 seasons with Agra and
Noida based exports footwear manufacturers after completing inspiration trips to international
fairs.
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Exhibiting in Garda fair after Covid relaxations in the stands of the manufacturers and introducing
international brands and clients to factories for sales. Visiting our international clients in their offices
to present new collections, understand their requirements and book orders for upcoming seasons.
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Successfully accomplished organizing and supervising timely and quality deliveries of over 3+ lac
pairs of orders by the partner factories in last 4-5 seasons. Continuous follow-ups for all CFM and
Salesman samples by employing of our own Sample coordinators, QCs and merchandiser.
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Manager- Design/Development
Samar Lifestyle Pvt. Ltd.
- Sara Futura www.saragroup.in & www.ruosh.com ) Manager- Design/Development for FLORSHEIM & RUOSH Apr 2018 -Present FLORSHEIM - American footwear firm Weyco Group has signed a licensing deal with Samar Lifestyle to exclusively make and sell its 128 years old heritage brand Florsheim shoes in India and some of the neighboring markets. Samar Lifestyle, part of Bengaluru-based Sara Group, plans to open at least 25 flagship Florsheim stores in the next five years. RUOSH - The premium Men's footwear brand of SARA that offers unique and personalized styling to suit the evolving sensibilities and needs of the modern stylish Indian man, be it for work, a special occasion such as wedding or clubbing or a casual outing. * Currently I am working closely with the Design Director, cross-functional Category Merchandising, SCM and Marketing teams for Timeline Calendar based initiation, development and completion of the seasonal (SS-19, AW-19 and now SS-20) design collections of both the brands Florsheim and Ruosh which includes Product Range planning, defining product attributes, CFM approvals, Photoshoot samples & Production follow-ups. * Thorough domestic market research, inputs from international brands, competition brands analysis in terms of product range & price points, target customer's preferences, concept presentations to the top management, forecasting, conceptualizing and designing, creating design tech-packs to be distributed to factories and monitor product aesthetics & quality right from proto development till production dispatch to warehouse. Manager- Design/Development
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Manager- Design & Development
TRYSHOERA INDIA PVT LTD.
Sec-58 Manager- Design & Development (for SOHO SHOES, London, UK) Permanent- Full-time SOHO SHOES, a footwear design, development and sourcing company of a UK based footwear buying agent whose supplier base is footwear factories in Portugal and India. The team based in London caters to UK High-street Retail clients such as Topshop, Kurt Geiger, French Connection, Next, ASOS, Urban Outfitters and River Island. www.soho-shoes.com Responsibilities handled- * To manage design and product development. * To advise and monitor all new last developments and approvals for shape and fit. * Sketch and develop styles on existing kits based on current UK high street trend information and design briefs from the UK team to add to the new seasonal collection. * Monitor pre-production developments to meet timely dispatch of shipments/deliveries. * Travel to London for review meetings with the team and clients. *
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Senior Footwear Designer- Consultant
Impulse Overseas Pvt. Ltd.
- www.impulse.co.in Senior Footwear Designer- Consultant 6 months Contract Impulse is a Gurgaon-based buying house for Apparel, Footwear and Accessories providing comprehensive design and sourcing services for its large UK client base. Impulse offers buying and design services to a host of UK customers such as Next, Dorothy Perkins, Topshop, Debenhams, BHS, ASDA George, Republic etc. Responsibilities- * To design and develop in-house Men's and Women's footwear range based on the trend research and as outlined in seasonal design briefs, ensuring target customer and target price points were identified. * To produce clear and detailed artworks, design drawings and specification packs for each individual style including sole units, trims and branding. * Mail correspondence regarding all new seasonal developments with the UK clients and create designs according to buyers/customer's briefs. * To ensure all work was completed within given deadlines and present designs and concepts to the management team at range review meetings. * Travel to factories for design development purposes. *
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Reliance Footprint Ltd.
based at Bangalore, India is the footwear retail vertical of Reliance Retail Business, the subsidiary of Reliance Industries Limited. (www.ril.com). Responsibilities- * To design concept sketches and tech packs followed by development of prototype sample footwear ranges for Private Labels like Mancini, Hi-attitude, Monza. * Liaise with Footwear Vendors/Suppliers (Exporters & Manufacturers) for new developments and follow-ups during the entire process from design concepts to prototype development to final fit stage.
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Part-time freelance projects and market trend research
Freelance Footwear Designer (London)
in London, UK. * Designing and developing Women's Autumn Winter 2010/11 Collection with Indian footwear export factories doing shoes for their UK clients such as Topshop, Dorothy Perkins and Next. *
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Consultant - Design & Product Development (Footwear)
Pond's Exports Limited
Contract
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Pond's Exports
based at Pondicherry, India is a reputed and leading Leather Footwear manufacturing company in South India supplying shoes to Hush Puppies-UK, Eram-France and other middle-east clients like Shoemart-Dubai. Responsibilities - * Managing development of Hush Puppies-UK Men's & Ladies- Formal & Casual Ranges. * Creating in-house design range for Shoemart- Dubai. *
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Senior Manager - Design (Footwear)
Reliance Footprint Pvt. Ltd.
Permanent- Full-time