Paul Genberg

° Lead and manage cross-functional teams to create Brand Product Expressions, which include aesthetic, material and construction detail direction for Target’s Owned Brands including Boots & Barkley, Kid Made Modern, Embark and Up&Up
° Develop new brand architecture frameworks to help merchant and strategy teams evaluate their current brand mix and recommend changes
° Coach for LEAP, a 3-day monthly bootcamp to define new company wide strategies based on design thinking methodologies and frameworks developed by the Stanford D-School, Rotman School of Business and others
° Drive brand cohesion across multiple departments by using the Brand Principles documents and by providing teams with ongoing brand training
° Lead all the trend and brand direction for the Sporting Goods and Pets teams to drive innovation and differentiation through seasonal concepts including mood, material and details boards
° Create and deliver bi-yearly umbrella trend direction for all Target Home & Hardlines PD&D, Merchandising leadership group and Sourcing
° Responsible for the skill and career development of direct reports including management of project workload, establish clear goals and deliverables, provide timely and actionable feedback, support career goals within the talent management process

° Partnered with designers, merchants and sourcing to develop business strategies for the kitchenware business
° Created from scratch all the product technical specifications for Target’s kitchen categories that optimized cost to value equation; this included raw material standards, product dimensions, technical drawings and manufacturing processes
° Managed the product design and development for the exclusive line of Food Network star chef Giada de Laurentiis, successfully compressed a 12 month development cycle to 6 months to hit the needed set date, as a result received “Best Team” award during Target’s Fall National Meeting for the strong team collaboration and the successful completion of the program
° Developed kitchenware products that continuously exceeded guest expectations, aligned with assortment pricing strategies, maintained consistent quality across brands and product categories and supported ongoing innovation and differentiation of Target brands
° Travelled domestically and internationally to manage production process and research trends via trade fairs, competitive shopping and factory visits

° As Lead Outsole Developer, managed outsole development process from concept to production
° Designed footwear for Everlast, Rykä, Avia and private labels
° Played key role in firm’s trend forecasting efforts, including domestic and international travel to research new materials, technologies and aesthetic direction
° Presented seasonal trends and designs both internally and externally, to sales and marketing teams, licensors and clients
° Supervised sample making, material sourcing, and production onsite in Asia
° Key Account Manager for Walmart Canada
- Coordinated with account sales team to determine schedule and deliverables
- Corresponded with client to ensure that all deliverables and deadlines were met
- Presented seasonal line to client and made changes based on comments

° Designed range of kitchenware products for clients including KitchenAid, Cusinart, and Martha Stewart
° Designed & prototyped magnetic fast release mechanism for paper towel holder manufactured at 80’000 units

° Designed, built, and maintained database-driven websites for clients in tourism and real estate.
° Developed content management system for Real Estate Agency website.
° Developed intranet front-end and back-end for Swiss Private Bank.