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Social Media Strategist & Content Curator
Madeline Howard
Los Angeles, CA
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About
Greetings. I’m a creative and enthusiastic Public Relations and Advertising student who also boasts experience developing strategic advertising plans, deploying innovative public relations campaigns and cultivating lasting relationships – while ensuring client needs are always met. I’m a naturally creative and deeply driven self-starter who is able to thrive and excel in a high-powered, fast-paced media or entertainment environment.
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Education
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Bachelor of Art Public Relations and AdvertisingChapman University2016 - Currently EnrolledMinor in Television Writing and Production
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Bachelor of Art Communication, Media Studies & Tourism ManagementCEA Seville Center and EUSA University Center2019 - 2019
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Experience
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International Marketing Franchise and Brand Management InternWarner Brothers PicturesBurbank, CAJun 2019 - Present (5 years 5 months)
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Publicity Intern, The Bold and the BeautifulLos Angeles, CASep 2018 - Dec 2018 (3 months)*Conduct episodic script coverage to generate loglines and notes.
*Compile press clippings of all print, broadcast, and online coverage of the series and talent.
*Shadow and support publicists at press junkets, talk shows, and on-set press visits.
*Assist with administrative office duties. -
Digital & Social Media InternLos Angeles, CAJun 2018 - Aug 2018 (2 months)*Created social content including video, audiograms, visuals, and photos for programs, show talent, and guests.
*Designed website and app content including articles, photo galleries, and polls to engage targeted audiences.
*Tested and analyzed social media, website, and app content for optimization.
*Identified promotional opportunities. -
Copywriting & Marketing InternGarden Grove, CAJun 2018 - Aug 2018 (2 months)*Composed compelling, on-brand copy for Ties.com and Alynn.com for the websites and the blog, The GentleManual.
*Increased website traffic using keyword research, content strategy, calendaring, production, and promotion.
*Fostered relationships with media sites/bloggers and drove new partnerships.
*Conceptualized, styled, and directed photo shoots for Alynn.com. -
Program InternOrange, CAJan 2018 - May 2018 (4 months)*Produced live television and radio programming for children, teens, and families for Seacrest Studios at Children’s Hospital of Orange County (CHOC).
*Developed interactive and creative programming suited to each visitor’s interests.
*Interacted with patients and parents to promote the studio’s resources and increase engagement within the community. -
Public Relations & Advertising Co-ChairOrange, CAMay 2017 - May 2018 (1 year)*Devised content for various social media outlets including Facebook and Instagram.
*Collaborated with my co-chair to keep members updated on important events and advertise about our chapter to expand our presence at Chapman University and in the greater community. -
Staff WriterLos Angeles, CAJan 2017 - Aug 2017 (7 months)*Drafted features covering a range of topics relevant to college students for the Uloop website.
*Demonstrated the ability to work with deadlines while maintaining quality and delivering results.
*Recruited other regular contributors. -
Media InternBaltimore, MDAug 2015 - Aug 2016 (1 year)*Wrote features, short articles, and quizzes covering a range of topics for both the print magazine and the website.
*Researched relevant content and developed new content for multiple social media channels.
*Prioritized a diverse workload including tracking and delivering giveaway prizes, organizing the fashion closet, assisting with photo shoots, and working all key PR events.
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Affiliations
American Advertising Federation, The National Society of Leadership and Success, Alpha Phi International Fraternity.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@madelinehoward, member since 2018
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