I bring over 25 years of experience in collateral, advertising, editorial and corporate identity for large national accounts to small companies with big ideas. I put a strong emphasis on branding and its consistent application at all client contact touch points—emphasizing that which is true, distinctive and relevant.
I see design as a critical component for every business and organization to attract attention, create appropriate perceptions, differentiate themselves and communicate clearly.
I seek to understand my clients, their goals, audience and critical needs, then explore various approaches and create clean and concise concepts and designs. I ensure that every element defensively supports a marketing need or creates a desired perception.
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