-
Senior Digital Graphic Designer - Corporate Marketing
Houston, TX
Jul 2017 - Apr 2020 (2 years 9 months)
Designed original concepts for all business segments including graphics for websites, online magazines, and edited videos. Responsible for creating templates and mock-ups to review with MarCom Managers before submitting the finished product to the sales team.
- Provided art direction for commercialization which included theme design, interactive brochures, digital and printed ads, infographics and animations, generating over $5M in annual revenues, securing new accounts, and supporting the sales team.
- Directed 50% of the video shoots, collaborated with product managers, and created storyboards, saving over $500K in annual expenditures and providing customized product information.
- Created graphics and pages in Sitecore, which is a customer experience management automation, updating 80% of the completed projects to reflect current company information on the main website.
- Negotiated contracts with translation providers successfully reducing cost by over 40%.
-
Senior Graphic Designer - Corporate Marketing
Apr 2016 - Jun 2017 (1 year 2 months)
Produced and oversaw digital and print creative solutions to discuss marketing needs between Schlumberger and Cameron to effectively transitioning branding marketing materials.
- Assisted sales and management with marketing projects from start to finish continually re-evaluating the program processes to find opportunities for improvement applying six-sigma training reducing execution time by 60%.
- Created new and original designs from scratch for brands based on client specifications, needs, and brand image, digital graphics for trade shows, presentations, social media, and internal communications reducing cost for printing materials by 80% generating over $1M in annual savings.
-
Senior Graphic Designer - Corporate Marketing
Feb 2012 - Mar 2016 (4 years 1 month)
Oversaw all design projects, from conception to delivery.
- Ensured compliance with design, brand, legal, and accessibility standards and requirements, demonstrating attention to detail by 95%.
- Created graphics for MultiTaction displays that scale to ultra-high resolutions and support any number of simultaneous users engaging people with products and applications over 90%.
- Coordinated trade show production such as promotional literature and graphics for the walls for large-scale events such as OTC and around the world, displays, and digital presentations in all languages promoting multi-functional use to help reduce printing cost by 60%.
- Assisted with printing and production of large quantities for distribution as well as large format printing, negotiating printing costs by over 45%.
- Negotiated contract with translation providers successfully reducing cost by over 40%.
-
Senior Marketing Coordinator - Valves and Measurement Group
Sep 2009 - Jan 2012 (2 years 4 months)
Developed and implemented marketing and advertising campaigns. Including head of print communications development and production.
- Assisted sales and marketing management with advertising and communication materials to customers and developed templates for brochures reducing execution time by 60%.
- Developed sales support collaterals in traditional print environments increasing awareness by 40% generating over $3M annual revenues.
- Monitored budgets by analyzing actual results by modifying brochures reducing cost by 30%.
- Integrated all literature onto Customer Relationship Management (CRM) facilitating access to all staff reducing time search by 90%.
- Supervised temporary staff and junior designers promoting an excellent turnaround time in project completion by over 20%.