Lynn Munson

- Serve as a liaison between the Marketing department and 10 assigned branches with 225 brokers
- Facilitate and complete all Marketing catalog requests for assigned branches
- Serve as a resource to brokers for the company CRM, and website management system
- Assist Custom Creative with custom design projects, as needed
- Introduce marketing products to brokers via scheduled branch meeting appearances, as well as personal one-on-one broker sessions
- Assist brokers with identify, create and implement their marketing strategies - Assist with branch newsletters, social media content, and email campaigns

Managed monthly budgets ranging from $4K to $15K * Created and implemented a social media calendar, increasing followers by 40% and engagement by 8% year over year * Partnered with multiple teams to increase new customers by 22% and revenue by 57% year over year * Created email campaigns that resulted in an average open rate of 56% and click rate of 15% * Created and maintained PPC and retargeting campaigns via Google Ads and Facebook Business Manager * Employee of the Quarter for Q1 2019

| Tukwila & Lakewood Developed a comprehensive marketing plan and budgets for four mini-casinos and four restaurants, supporting up to 20 co-workers. * Coordinated events and promotions with budgets of up to $40K each * Managed a growing player database of over 65,000 guests to measure ROI, demographics and player statistics * Designed all marketing materials and online content, adhering to corporate branding and industry requirements. * Selected as Great American Gaming's Site Communications Champion and Community Support Organizer by parent company, Great Canadian Gaming Corporation. CONTACT 206.300.0857 jljmunson@gmail.com linkedin.com/in/lynn-munson/