Livestrong Rubber Band
Livestong's Strategic Design Management
Definition of 'Strategic' in a Design Context
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Livestrong Strategic Design Management
A programme of research carried out to find a definition of ‘strategic’ in a design context and its application to the non-profit organisation LIVESTRONG.
Strategic in a Design Context: “An adaptable coordinated approach to a venture in which visionary design contributes to long-term business success; while creating a synergy of commerce and culture, differentiating the business to support sustainable growth, and finding balance between established processes and innovation.”
From the iconic yellow rubber bands to the planning of local fundraising events, Livestrong has managed to expertly promote brand awareness and social commitment. The brand has become a mindset or philosophy.