Samsonite Brand Analysis
Skyscraper Construction Safety in Developing Countries
Samsonite Brand Styling Analysis
Concept Development
Concept Development - Spray Painting
Final Concept Model
Final Concept Model Worn by Bradly
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Contextual Design - Samsonite Concept

Group project where contextual product design is proposed for future Samsonite products. Samsonite brand could possibly develop from the protection of things to the protection of people. Individual contribution includes neckwear protection device for skyscraper construction workers.

Luiza Frederico
Manchester, United Kingdom