Gieves & Hawkes Advertising
Gieves & Hawkes Advertising
Bono Lazer Jacket by Moritz Waldemeyer
Dress by Moritz Waldemeyer & Hussein Chalayan
Alex from MetStudio
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Branding Studies - Expert Interviews
Group project where the views and opinions of interviewed people from the branding industry are critically analysed and presented; covering the themes of brand development and future scenarios. Individual contribution includes the interviews of Moritz Waldemeyer, Designer and Engineer, and Alex McQuaig, CEO of MetStudio.
Group presentation focussed on young fashion designer working for Gieves & Hawkes in China; themes focussed on the future of luxury fashion branding in China, the sustainable issues with mass production and the potential benefits to personal customisation.