Luiza Frederico

Individual project which analyses the effectiveness of the brand design management of the interactive entertainment industry. What captivates consumers into ‘brand heaven’? This is where brands have high consumer involvement and high quantitative values such as market share and degree of distribution. With the interactive entertainment industry expanding into more inclusive technologies it has been able to attract a wider range of loyal consumers. By creating engaging experiences using tools such as immersion and spacial presence, this industry has expertly shown how to maintain consumer loyalty.

• Industrial Design