Lucrecia De Los Santos Adon

Initiated and developed Product Strategy for upcoming seasons for Swim and Lingerie in collaboration with Design Director and Design team.
Researched and analyzed market trends to incorporate into design development.
Designed original styles following design briefs and merchandising specifications.
Create color assortments and mocks up prints for line review.
Updated BOMs and style revisions in the PLM system Bamboo Rose.
Created technical accurate flat sketches with construction call outs for tech packs.

Design Prints, Girls bra & make fit cmmts, Logo

Design Socks, Leggings, Sleepwear

Freelance Bra and Seamless Apparel Designer
Research the market, create original designs and update existing styles
Design original trims
Create hand off tech packs and update line sheets

Successfully research and execute line for Junior and Missy Sleepwear/Lingerie and * Researched & shopped the market to identify color direction, prints, silhouettes and fabrications * Presented concept boards with color, styling, and silhouette forecasts to company president for review. * Worked closely with sales and buyers to create and merchandise the designs for each delivery. * Implemented successful procedures, for storing all design and product development on the server. * Oversaw all fit sessions to ensure fit, styling and proper construction

Collaborated with Design Director to research and execute line for Missy and Junior Sleepwear, Intimates & Shapewear
• Initiated development for each seasonal category including creating sketches, prints and original reference specs.
• Oversaw product development from initial sketch to T.O.P. including approvals of all lab dips and strike offs
• Worked closely with Technical Designer to ensure proper fit and styling details.
• Delegated tasks and supervised design team.
• Communicated with overseas factories daily

• Worked closely with sales and buyers during market weeks for various junior intimates accounts
• Resolved factory issues which lowered production costs 20-30% through
Substituting of components and revising of design details and or artwork.
• Successfully supervised and trained newest members of design team in cad work and tech packs
• Developed new strategies to support design team in effectively communicating fit comments
• Researched and conceptualized development of prints and color ways
• Created Original Print designs and recolor existing best sellers

• Researched and developed presentations of color, silhouettes & trends thru Mood & Concept Boards
for both missy and Junior lines(Sweaters, Woven’s & Cut and Sew) from concept to execution
• Shopped the stores periodically to keep up with trends,
• Created illustrator Sketches, and tech packs

Associate Designer 10 /07 - 05/08
Assist designers in identifying key trends and developing trend boards
• Designed original appliqué and embroidery layouts
• Worked with technical design team to ensure fit, styling and proper construction
• Responsible for ensuring hand off tech packs were correct for production
• Created and updated showroom line sheets pre and post market

* Organized and classified prints, updated fabric library, sourced trims locally, * Appliquéd & heat set embellishments to showroom samples