Rob Tang

Services U.S. Creative Director Drive the design and communication of design guidelines to ensure brand consistency. Met with clients or upper management to explain campaign strategies and solutions. Translated marketing objectives into clear creative strategies. Hired, supervised, and motivated a staff of two designers, a content creator, and a senior web developer to increase efficiency ensure staff is well-versed regarding clients' requirements and expectations.
• Envisioned, prototyped, and executed in building a time machine, which generated 300% of the annual trade-show booth traffic.
• Ensure visual communication and brand standards are maintained through a successful campaign after the integration of six companies.

Established company creative vision for new business developments, content strategy, and implementation. Cultivated an environment of mentoring and support and developed, maintained and updated all corporate communications consistent with visual design framework. * Launched multi-disciplinary creative work for a B2B public and private energy service business with $80 million a year in annual revenue and 280 employees.
• Attracted 150 new clients annually through all marketing collateral including the company website, trade shows, and print materials.
• Developed strong customer base of new and existing clients through the production of 200 new projects annually using presentations, marketing materials, and sales support efforts.

Successfully orchestrated complex projects from the idea stage through design, mock-up, and final rendering to meet customer expectations while building customer loyalty.
• Introduced new visual languages attracting about 50 new clients annually.
• Produced over 100 proposals each year. A total of 30 new projects were added, exceeding company expectations.

Interpreted and conceptualized technical data into informative and visually compelling graphics for RFPs/RFQs that led to winning multiple multi-million dollar architectural and engineering contracts.

Collaborated and developed video game marketing material that utilized key art and adhered to brand style guides.

Developed toy packaging from concept to prototype and pitching to upper management for approval. Additional responsibilities include hiring talent and art directed product photography.