Rosu Lucian

Art direction for Orange, the main client of the agency

Participating in the production of national and international campaigns
(ATL, TTL and BTL) for big clients in various industries like FMCG,
Pharma, Auto, Electronics, Beauty & Care.
Developing layout for websites and online applications.
Strong use of Adobe Creative Suite applications: InDesign, Photoshop,
Illustrator, Acrobat Pro; - use of Keyshot 4.0 rendering software.
Involved in design and layout regarding production of POSM’s and
POPM’s.
Proofread drafts to produce accurate and high-quality work;

Processed the final layout for printing, regular work with RIP programs,
imposing pdf’s for various kinds of printing materials: posters,
booklets, brochures, business cards.
Good knowledge of color profiles, process and spot colours, accurate
proof reading to make sure every material was colorimetricaly correct.

Desktop publishing, designing various advertising materials.
Designed layouts for catalogs (InDesign), flyers, posters, bussines
cards, brand and logo elements, while working with both pictures
(Photoshop) and vector (Illustrator).

The company designed advertising materials for a major supermarket
in Romania. I created the catalog’s layout, processing the pictures
(Photoshop), working with text and designing the page layout
(InDesign), designed the flyers and leaflets, as well as outdoor and
indoor materials (banners, stands), in Illustrator. The work was done
on Macintosh platform.

Wedding and events magazine, organizes anual wedding event at
Romexpo.
I was involved in creating the graphic materials for all magazine’s events.
Created the magazine’s layout, processing the pictures (Photoshop),
working with text and designing the page layout (InDesign), working on
Macintosh platform.

The company had mostly Pharma clients, for which I designed catalogues,
brochures, flyer, business cards and posters.
I also was involved in rebranding pitches and brand identity work.