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Apparel Designer Men's
Reef
Carlsbad, CA
Jan 2014 - Feb 2017 (3 years 1 month)
Men’s Tops Designer- Categories include knits, fleece, woven shirts, lifestyle and technical outerwear. Designed all yarn dye plaids and prints for woven and knit styles. Traveled each season for color and trend research Responsible for leading seasonal color story and trends for team. Developed all trims and fabrications with vendors. Responsible for overseeing all stages of development and managing developers. Visit factories to ensure quality execution of final product. Coordinate with sales team to meet their financial and sales goals. Collaborate with marketing and ecommerce on catalog layout, photo shoots and styling of product. Present design collection in all company design meetings..
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Men's Designer
Lost int.
Jan 2013 - Jan 2014 (1 year)
Trend and color forecasting. Design all categories with design director.
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Apparel Designer
Freelance Designer
Aug 2011 - Jan 2013 (1 year 5 months)
Aqua VI- Working on re-launching both men's and junior's line. Categories include, knit's, woven's, denim.Responsible for overall brand direction, color, concepts and tech packs.
Tilly's-Fashion forecaster for both men's and junior's lines bought for Tilly's retail stores. Directed- in house buyers and presented upcoming trends to the team.
Dylan Lifestyles- Worked on start up women's yoga line. Presented concepts, color direction, competitive analysis and designs. Worked on fabric and trim selection and final tech packs.
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Men's denim designer
Pacific Sunwear
Aug 2009 - Aug 2011 (2 years)
Young men's denim designer. Responsible for entire Bullhead brand which includes, denim, 5 pocket twill, chino and cord. Bullhead is Pacsun's private label brand which offers both basic and fashion styles .Travel several times a year for trend research for all young men's private label brands. Denim, outerwear,knits, wovens, fleece and t's Responsible for seasonal trend reports for entire men's team .Travel overseas for development of all Bullhead fabrics, washes ,trims, fits and styling. Work with vendors and factories to ensure the best quality and execution of designs. Work closely product development and technical teams to ensure proper execution of fits, and washes and trims. Work with merchants on competitive analysis of fit, wash and promotions. Work with buyers in selecting what ends up in store.
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Apparel Designer
Self Employed
Mar 2007 - Aug 2009 (2 years 5 months)
Worked as a freelance designer for both men's and women's apparel for the Buckle, Swell, Rusty, Aqua VI and Luxury. . Categories include, knit's, woven's, denim.Responsible for overall brand direction, color, concepts and tech packs.
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Men's Denim and Outerwear Designer
O'Neill
Mar 2005 - Feb 2007 (1 year 11 months)
Worked closely with design director to set the overall tone and direction of collection each season including: trends, color, fabric, trims and silhouettes. Responsible for trend boards for entire men's line. Sketch technical designs for categories that include denim, pants and outerwear. Developed design packages and managed assistant merchandiser to ensure follow up with vendors through all stages of development. Ensure that garments meet commercially acceptable standards by participating in fitting and reviewing garment details during development stage. Work with marketing on photo shoots, fashion shows & seasonal catalog style descriptions. Present line to sales and work with sales team to meet their financial goals. Assisted on special make up style designs for specialty accounts.
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Head Junior's Designer
Hurley
Mar 2000 - Jul 2005 (5 years 4 months)
Set the overall tone and direction of collection each season including: trends, color, fabric, trims and silhouettes. Sketch technical designs for categories that include bottoms, wovens, knits and denim. Merchandise the line per category and delivery to ensure the collection meets the requirements of the seasonal line plan. Developed complete tech packages including specs, artwork, fabric, and trims. Send out packages and followed up with vendors through all stages of development Ensure that garments meet commercially acceptable standards by participating in fitting and reviewing garment details during development stage. Successfully launched a juniors denim program for Fall 2005 which now accounts for over 35% of collection each season. Work with marketing on photo shoots, fashion shows and advertising campaigns. Work with sales on seasonal catalogs. Present line to sales and work with sales team to meet their financial goals.