Lisa Pastore

Per l'amore di Elda is a website that was designed to help caretakers and for those suffering from Alzheimers and Senile Dementia. It is a project I have been working on that was inspired by the fact that I have been a caretaker since 2018 for my mother Elda. Caretaking is job very underestimated and without any guidance or real areas of support. Based on my own experiences and journey (and of those who are helping me care for my mother, especially Angela Mascia and her family).

The website (www.perlamoredielda.com) was created with the intention to offer a support system to caregivers and their loved ones by sharing our own creative ideas on what we do and how we help Elda (and ourselves) live a life full of joy and dignity. We encourage everyone who is struggling with this type of situation to please visit our site or contact us directly if you need support.

I am the owner of a Fine Arts Conservation & Restoration Company and am available for contract work. I also have a Masters degree in Preventative conservation, and will do consultations to aid in protecting heritage for future generations.

I love art, and am dedicated to conserve and/or restore cherished artefacts and furniture. I am based in the heart of Florence, Italy where I have adopted its traditions and beliefs regarding the preservation and conservation of art. It is my aim to maintain and keep the integrity of the both the artifact and the artist, not to re-stylize or alter any piece in a manner which will confuse the line between legibility and authenticity.

As living working artist in a city full of beauty, my passion and love of art is full of constant inspiration. Embraced the spirit and intensity of my environment I live and work for art and the love of art. It is with the utmost confidence that I can ensure every artifact will receive expert care and treatment.

Redesign of the magazine (February 08) to enhance readership and offer a fresh exciting look. Created templates, style sheets, monthly ad map. Provide creative direction to staff/freelancers, as well as work closely with outside freelance illustrators and photographers on a per project basis. Work directly on advertising designs, collateral pieces, direct mail. Also responsible for color correcting photos, purchasing stock art/photo shoots, and handling production on monthly magazine.

Maintain great client relations with advertisers, able to understand and execute their needs.

Consultant to the publisher regarding distribution, production and marketing ideas.

Responsible for producing monthly issues of PJM, plus quarterly issues of the Holiday Show Guide and Sales Training Masters. Responsibilities included but not limited to: trafficking all editorial/advertising/art/ printing and billing, creating a map for monthly issue, maintenance of all production schedules from pagination through press, generating reports for printers/accountants (billing, ads, contracts), ad/edit ratios. l created files/pages (including ads, artwork and editorial flow), proofread, pre-flight, and make press ready files for print (includes color correction/photo retouching/silhouettes/ shadows/masking etc.) Layout/advertising design when necessary. Attend press checks for quality control and color management. Liaison between publisher, staff, advertisers & external suppliers/vendors. Handled all estimating for monthly printing, marketing projects, and quarterly issues, ensured jobs were printed accurately, completed and shipped in a timely manner.