Lorraine Hong

Creating innovative and commercial designs for retail brands and startups around the globe

- Responsible for design and line building of men’s and ladies’ range at a footwear supplier
- Created designs for Lacey's own brands, designs are distributed through the website and independent retailers across Europe and Russia
- Created designs for top British retailers, designs were produced and sold across the UK
- Involved in the buying process and taking part in trade shows
- Improved efficiency of sample-making process. My language skills and flexibility in working across time zones had expedited the sample developments, as well as ensuring the sample qualities were maintained at a high standard

- Created drawings for women and children’s footwear designs
- Worked closely with and learned from lead designers, gaining experience in trend research and design
- Contributed my ideas to line building