Lora A. Morrison

Self-employed - Provide marketing services and consulting for a variety of clients on a contract basis. Services include digital marketing, web site creation & content management, project management, copywriting, graphic design, advertising, sales collateral development, special event and business consulting. Clients range from trade associations to beauty salons. * Manage and create engaging social media postings for Facebook, Twitter and Yelp. * Create graphics for emails, websites and social media, including Facebook ads. * Edit, publish and distribute e-newsletters and email communications. * Create and distribute surveys and report results. * Served as project manager for a large-scale website redesign using an outside design group. Interviewed potential partners, acted as liaison between the client and the designers on new site, advising on functionality and strategy. Redesigned/created cost-efficient websites small trade associations. Tracked website performance using Google Analytics. * Assist with staff recruiting efforts - source prospects, create and execute email communications and social media strategy to attract qualified applicants. * Advised on online advertising strategy to generate income. DIRECTOR OF MEMBERSHIP & E-MARKETING

Sold bridal and formal gowns, plus accessories, to incoming customers, achieving corporate sales goals - Earned President's Club award for sales over $350,000.

(Now Ohio Machinery) * Managed all marketing and advertising activities within the Power Systems Division. * Developed and coordinated all direct mail activities to obtain qualified sales leads. * Implemented sales merchandising strategies to increase parts sales. * Coordinated all special events, including annual awards banquet, golf outings, open houses, sales meetings and trade shows. * Created and managed marketing budgets for all Power Systems divisions. * Planned and implemented educational/recognition program for internal and external Caterpillar technicians that included quarterly testing, special events, and quarterly newsletter.

Responsible for all retail and associate membership marketing communication activities and recruitment of new members. * Marketed programs and educational offerings to members, achieving participation goals through direct mail, phone calls, fax, email and website. * Maintained membership database and member records. * Redesigned existing website (www.ohiogrocers.org) and created new ones for OGA's foundation, www.ohiogrocersfoundation.org, and for another association under OGA management, www.midwestdairyfoodsassociation.org. Responsible for content management and site analysis. * Created and managed an online advertising program, producing a new association revenue stream. * Managed email communications. * Recruited sponsors and exhibitors for annual conferences. * Assisted with events including annual gala, golf outings and conferences.

Managed creation of sales collateral, including an annual 94- page catalog, newsletters and product brochures. Designed newsletters using PageMaker. * Developed and coordinated all direct mail activities for headquarters, branch offices and dealer programs to obtain qualified sales leads. * Actively worked on media planning, placement and design. Wrote new product releases for trade journal publications and tracked placement. * Managed design of product packaging and logos. * Assisted in planning and implementation of annual international sales conference, numerous trade shows and idea fairs. * Consulted and managed projects for distributors including direct mail, brochure and web site development.

Managed company database and direct marketing program * Increased sales training attendance by 40% implementing new marketing idea * Supervised marketing interns * Assisted sales staff with proposal creation and customer service * Assisted with special events