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Senior Graphic Designer (Annual Contract - Renewable)
United States
Oct 2015 - Present (8 years 8 months)
● Designed 25-piece marketing collateral for annual fundraiser, including presentations, social media posts, logos, email campaigns, web graphics, and program books, utilizing Adobe Creative Suite.
● Enhanced user experience and simplified functionality by redesigning a WordPress website using WordPress, Elementor, and Canva. Achieved a 40% increase in website traffic within six months, leading to higher online donations and book sales.
● Surpassed client goals for fundraising events, achieving a 25% increase in in-person attendance and an additional 10% increase in live-streaming attendees. Maintained brand consistency throughout events.
● Directed and trained a marketing team in creating a database of 200 distinguished alums, graphic assets, marketing collateral, and resources. Ensured collaboration and efficiency across digital and print projects, while completing the comprehensive project within two months, exceeding client expectations and timeline.
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Creative Project Manager
United States
Jun 2022 - Jun 2023 (1 year)
● Tailored standard print and digital templates for junior designers, optimizing the team's workflow and enhancing the creative process. Achieved a 90% improvement in work efficiencies for various projects.
● Orchestrated multiple projects in Asana, implementing detailed reporting, targeted milestones, and timely communication with stakeholders and team members. Ensured on-time delivery and successfully resolved 100% of escalated issues.
● Formulated brand guidelines that minimized inconsistencies by 50% across visual identity, messaging, and project deliverables. This initiative contributed to increased new customer acquisition.
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Production Manager/Senior Graphic Designer
United States
Oct 2020 - May 2023 (2 years 7 months)
● Achieved complete donor engagement and retention by implementing impactful print and social media communications. Effectively demonstrated and communicated contributors' influence on students' education and annual scholarship funding.
● Spearheaded the implementation of an automated and tracked application process for a $10,000 yearly college scholarship, resulting in an impressive 80% reduction in administration time. Seamlessly integrated Google Workspace tools for enhanced efficiency.
● Directed website development and collaborated with Board members to align the nonprofit's mission and goals with the WordPress site. This initiative significantly contributed to a 25% increase in donations within a six-month period.
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Production Manager/Senior Graphic Designer
United States
Jun 2013 - Oct 2014 (1 year 4 months)
● Collaborated with the design team to successfully produce 70+ publications, summer educational products, and sales/marketing materials. Restructured company production processes and department workloads for enhanced efficiency.
● Conducted weekly briefings with executives to present strategic implementations for process improvements, project issues, and risk mitigation plans. Achieved a 75% increase in overall productivity.
● Strengthened client relations through clear communication of project progress, timelines, and procedures. Reduced scope creep and resolved 80% of accuracy and deadline issues.
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Senior Graphic Designer
United States
Jul 2006 - Jun 2013 (6 years 11 months)
● Orchestrated the design of marketing campaign collateral for a 5-day convention hosting 8,000 attendees, resulting in $100,000 in targeted sales and a 40% increase in sales leads. Collaborated seamlessly with the marketing team to achieve impactful visual communication.
● Teamed up with the editorial department to craft ten quarterly national publications tailored for diverse clients. Utilized typography and imagery to create visually appealing and informative content for various age groups, including preschoolers, K-12 students, college-aged youth, young adults, and adults.
● Initiated and led an internship program, diversifying the creative department and expanding resources. Alleviated bottlenecks by conducting recruit interviews and facilitating onboarding processes, contributing to the overall growth and efficiency of the team.