Lauren Kendall

Oversee all advertising, market research, public relations, and marketing efforts for Transwestern’s Denver corporate office, resulting in an increased awareness of Transwestern’s presence with the Denver Marketplace. As the creative team leader, is am responsible for increasing brand visibility and increasing leads through print material campaigns, web/eblast/SEO marketing and business development.

Positively restructuring overall image of the corporation and TalkTools® brand
Properly defining therapist market segment as Hospital/Clinic/Therapist/Client to increase marketing expenditure efficiencies and reduce overall waste
Redeveloping corporate website design and user-friendly functions
Managed film production project to develop 3 new educational videos directly increasing company profit and furthering brand awareness. Specifically performed filming, direction, editing, and overall production efforts

Manage marketing team to meet deadlines, and work with vendors on print production needs
Re-brand entire company to update look of 81-year-old company
Design marketing collateral- brochures, catalog, tradeshow design, and internal collateral
Create and manage Social Media campaigns using Facebook and Twitter, to grow company awareness
Studio Photography used in catalog, website and marketing materials
Video Editing and script writing- Product videos and internal presentations

Design work with Coors/Miller and Proctor Gamble clients
Create business collateral based on company branding
Worked with strict deadlines for projects
Helped organize work flow and overall company archive system

Worked on launching the new Food Network website in the UK
Logged video clips, researching recipes, and gathering photographs
Assisted in new show productions