Liz Daily

Industrial designer specializing in soft goods.

www.dailygeneral.com
Vintage metal storage and furniture, powder coated to preserve and enhance their awesomeness.

Curate product selection, source hardware and materials.
Designed brand identity, graphics and website. Shoot, style and edit
all photography.
Manage company operations, including sales, advertising and finance.

Five-year-old start-up specializing in warm up and recovery products for athletes.

Designed heat and cold therapy products and compression wraps from concept to finished goods.
Built functional thermoformed cold and heat gel pack mock ups, sewn mock ups, researched and sourced fabrics.
Created patterns for soft goods, corresponded with overseas and domestic manufacturers.
Conducted thermal testing on heat and cold therapy products to verify therapeutic benefit.
Designed packaging and graphics for e-commerce and retail, trade booth environments and graphics.

A division of Wilton and Copco. Designs and manufactures home goods for Kmart, Target, and Walmart.

Designed product, package and signage concepts for new and existing kmart product lines.
Presented design concepts, researched and assembled trend materials for presentation to Kmart; designed and constructed presentation fixtures.

Global personal care brand that includes Kleenex, Huggies and Scott.

Designed neoprene packaging concept for Huggies gift set sold at Target and Walmart locations.
Designed products based on ergonomic data, generated concept drawings and functional mock ups.
Created packaging concepts for upstream products.
Coordinated with marketing and research to plan a consumer testing study for new packaging.