Lisa Vanderhoof

Senior Production Artist | August 2018 – June 2023
• Execute creative production design in multiple media types including, but not limited to, ALDI digital inserts, GO inserts, printed inserts, handbills, and posters. Creative Ad agency experience working in a fast-paced environment. Self-motivation within a team setting as well as independently on Content Strategy. Strong grasp of foundations design elements including type, layout, color, balance, grids, etc
• Create files within Adobe Creative Suite, InDesign, Photoshop, Illustrator, Excel, Microsoft Office, and Adobe Acrobat.
• Adjusted creative layouts to varying aspect ratios to match creative templates and dimensions for regional-specific placements.
• Communicate with creative and project managers to define design requirements, evaluate requests, and exceed expectations.
• Review graphics, layouts and fonts before products are completed. Archive produced images, files and graphics. Troubleshoot problems as they arise with both the creative team and third-party vendors.
• Provide great attention to detail, uphold, and deliver work at the highest quality standards. Add interactive functionality to PDFs when necessary. Extensive knowledge of the printing process and pre-flighting tools such as Adobe Creative Suite.
• Provide artwork for production: scale images, adjust resolutions. Great eye for design details and aesthetics and attention to detail.
• Utilized exceptional organizational skills to perform a variety of tasks, such as consistently naming conventions, saving, and organizing files and folders on the server, ensuring version control, etc. Works collaboratively in a fast-paced environment with an optimistic hands on attitude. Full understanding of all color modes (CMYK, RGB, SPOT etc.) Excellent written and oral communication in Advertising.
• Created new processes for efficiency and expediency. Assist in providing project and printing specifications.

Barco Products
• Conceptualized and produced several catalogs, per Barco branding standards, within budget and under extremely expedient deadlines.
• Created and designed a 40-page Software Instruction Manual, and a 60-page Technical Applications Guide, for Littelfuse. Prepped and expedited final files for print and web.

Panduit
• Production Artist / Designer for Panduit: Created direct marketing printed and digital material for Panduit, including web banners, information pamphlets, products catalogs, technical brochures, instruction manuals, etc.
• Worked collaboratively with the design and marketing team to produce high-quality products, exceeding expedient client deadlines.

Weber-Stephens Products LLC
• Designed and re-branded Weber package designs per new branding standards and Weber corporate guidelines. Expedited Weber’s package designs effectively, accurately and efficiently while adhering to clients’ extremely tight deadlines.
• Designed Informational pamphlets, marketing collateral, technical brochures, and instruction manuals and presentations.
• Utilized ESKO, a software program specifically used for 3D models/renderings for designs.

Motorola Mobility
• Production Artist for Motorola Mobility: Created and designed Motorola Mobility B2B Product Catalog, sell sheets, infographics, and web banners for the Motorola training site. Developed, designed, and updated PowerPoint presentations for the Motorola training team. Worked independently as well as collaboratively with the Design / Digital Marketing team at Motorola Mobility.

YMCA of the USA
• Production Artist for YMCA of the USA: Designed direct marketing collateral for YMCA, including web banners, information pamphlets, marketing collateral, technical brochures, e-cards, conference and registration guides, calendars, product catalogs, instruction manuals, etc.

MagnetStreet
• Worked in the Marketing Communications department to execute and design highly personalized online stationery, from Save-the-Dates and Wedding Invitations to Birth Announcement and Calendars, while adhering to MagnetStreets’ technical and branding standards. Organized, prepped, and maintained files for use by the Graphic Design team.
• Executed proper functionality, auditing, and quality assurance in “Design Studio,” MagnetStreets’ personalization tool, for their online store at MagnetStreet.com. Manipulated images in Photoshop to maintain the highest quality products.
• Worked in a proprietary InDesign / XML-based tagging process to ensure accurate, high-quality products. Worked as a liaison between creating designs and active templates on MagnetStreets’ website. Met and exceeded daily expectations of accuracy and volume.

OfficeMax | Schawk!
• Responsible for project development and implementation of OfficeMax bonus pages. Created and designed visually appealing layouts from conceptualization to completion with innovative methodology, while incorporating and adhering to OfficeMax branding guidelines and client technical specifications. Executed marketing collateral within expedient deadlines.
• Worked on multiple platforms to produce accurate, high-quality OfficeMax corporate identity, weekly advertisements, point of sale, direct mail, advertising collateral, pre-print publications, POP, and pre-press catalogs.
• Coordinated all assembly, designing, construction, quality assurance, formatting, and delivery of final advertising sales publications to external clients. Attended and contributed to daily project kick-off meetings.
• Collaborated in a team-based dynamic environment with project managers, marketing, copywriters, editors, branding and customer service throughout the production process. Designed and executed in-store event promotions utilizing Adobe InDesign.
• Thrived in a dynamic, extremely efficient, high-volume, fast-paced work environment to ensure all deadlines were met on time.

RR Donnelley
• Responsible for project development and implementation of OfficeMax bonus pages. Created and designed visually appealing layouts from conceptualization to completion with innovative methodology, while incorporating and adhering to OfficeMax branding guidelines and client technical specifications. Executed marketing collateral within expedient deadlines.
• Worked on multiple platforms to produce accurate, high-quality OfficeMax corporate identity, weekly advertisements, point of sale, direct mail, advertising collateral, pre-print publications, POP, and pre-press catalogs.
• Coordinated all assembly, designing, construction, quality assurance, formatting, and delivery of final advertising sales publications to external clients. Attended and contributed to daily project kick-off meetings.
• Collaborated in a team-based dynamic environment with project managers, marketing, copywriters, editors, branding and customer service throughout the production process. Designed and executed in-store event promotions utilizing Adobe InDesign.
• Thrived in a dynamic, extremely efficient, high-volume, fast-paced work environment to ensure all deadlines were met on time.

AllPoints Foodservice Parts and Supplies
• Designed, produced, proofed and quality checked “Hot-Side”, AllPoints’ 1200-page Business-to-Business Catalog, utilizing Adobe InDesign.
• Designed AllPoints’ Foodservice Parts and Supplies “Hot-Side” catalog cover.

Degrees Conferred with Honors: Graphic Arts and Multimedia
Phi Theta Kappa International Honor Society and National Deans List
Received 2 degrees Conferred with Honors: Basic Vocational Specialist in Graphics Software Level I and Level II.

• Created, proofed, quality-checked and designed templates, implemented style sheets in InDesign for Educational Publishing Books, (K through 12), marketing material, catalogs, medical magazines, pocketbooks, brochures, business cards, retail sales fliers, circulars, retail catalogs, direct marketing, and newsletters.
• Major clients included but not limited to Sears, McGraw-Hill, Scott Foresman, Houghton-Mifflin, Harcourt-Brace, Pearson Custom Publishing, American Medical Association, McDougal Littell, Cahners, Hampton Brown, Glencoe, PDR Pocket Guide to Prescription Drugs and Pocket Books.
• Responsibilities included proofreading, quality assurance, design, construction, formatting, and delivery of final advertising sales publications to external clients.
• Executed rough layouts through finished compositions, implemented per design / creative team direction.
• Successfully managed and coordinated design projects from concept through completion. Worked on multiple platforms from catalog, direct mail, magazines, brochures, educational publishing books, retail sales fliers, advertising circulars and promotional sales publications.