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Associate Director, Designer
Boston, MA
Jul 2013 - Present (11 years)
Lead Designer for BzzAgent, The Orchard at Tesco, Raley's Something Extra Try-It: Art directed and created the brand identity, responsive website design, and all collateral for these three properties
Collaborates with stakeholders and across teams (WebDev, UX, Network, Social, Account) to create the best product for both users and the business
Uses an iterative design process based on in-house usability research
Provides direction and mentorship to junior members of design team
Manager for the Graphic Design co-op role, leading the recruitment and hiring process
Art Directed OLA campaigns to recruit targeted demographics for critical business needs
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Senior Graphic Designer
AMP Agency
May 2012 - Jun 2013 (1 year 1 month)
Developed overarching creative direction for campaigns and pulled through multiple tactical executions and takedowns such as microsites, posters, presentation slides, videos, flash animations, and 3D visuals
Serving as the primary visual and design consultant on all event and structural related design, working directly with the Event Operations team, creative team and outside vendors to bring a vision to life
Art Directed and designed client marketing brochures, direct mail, style guides, in school promotions, packaging, banners, signage, event invitations, in-store displays, environmental and event design
Involved in all aspects of art direction and project management. Art direction and design in collaboration with copywriters from preliminary concepting, design development, to final design deliverable
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Graphic Designer
AMP Agency
Sep 2008 - May 2012 (3 years 8 months)
Created Brand Identities and Campaign Identities for existing and potential clients
Assisted in directing photoshoots, as well as the pre-production and post-production work
Provided direction and guidance to Junior Designers and Graphic Design interns
Worked with the production team team to produce work on materials ranging from paper, vinyl, fabric, and vehicle wraps
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Marketing Designer
Alloy Media + Marketing
May 2006 - Sep 2008 (2 years 4 months)
Produced creative, compelling, on-brand, on-strategy print and web communication materials to support marketing, business development, and sales initiatives
Strategized concepts for proposals and presentations in cross-functional teams for business development executives on new and existing client propositions
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Communications Director
South Street Gallery
Sep 2005 - Apr 2006 (7 months)
Designed showcards and created mailing lists specific to each show
Wrote press releases and communicated with contacts at newspapers about artists’ shows
Managed all aspects of advertising and the website
Utilized QuickBooks to manage accounting
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Graphic Design Intern
Lifetime Television
Jan 2005 - Apr 2005 (3 months)
Worked in the division of Off-Air Promotions Design
Aided in the creation of promotional materials for national advertising campaigns
Designed materials such as DVD covers and invitations for non-profit organizations
Produced a brand guidelines of Lifetime logos for affiliates