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Pretzel Crisps – Snack Adventurously

OLA campaign concept for Pretzel Crisps. "The Independent Snacker wants to expand her horizons and try
new things – in every aspect of her life. That includes snacking. With so many flavors and so many uses, Pretzel Crisps turns what used to be an ordinary snacking occasion into a fun, creative adventure."

Lisa Watts
Associate Director, Designer at dunnhumby Boston, MA