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Cardinal Glitter Globe -- a new look at bereavement
Complete direct mail package including brochure, letter, and outer envelope. The product was presented as a standard bereavement product but I wanted to expand the idea of what that could be. I wanted to hit spiritual more than religious and tap into a broader audience. The positioning worked and the product became a #1 seller. This was one of two creative tests that broke dramatically from the Bradford standard. Both tests were a success with lifts of 17% & 25%.
Senior Copywriter: Lisa Apton
Senior Designer: Alison Nick
