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Creative Director/Graphic Design
LIQUIDNOISE, Inc.
Philadelphia, PA
Apr 2013 - Present (11 years 8 months)
● Use best practices, latest industry standards, and creative talent to help clients achieve their marketing goals
● Gather and define objectives, spearhead brainstorming sessions, establish scopes, manage budgets, determine target audiences, and lead focus groups
● Creatively execute all aspects of design, from concept to completion, including branding, corporate collateral, event graphics, logos, websites, and digital communications
● Design graphics for brand strategies and marketing campaigns that deliver impact and measurable results.
● Coordinate with copywriters, illustrators, photographers, and other artists for print and digital designs.
● Manage projects and time-lines in order to deliver quality work efficiently and on time.
● Interface with external vendors to acquire bids, review costs, and maintain quality control
Clients include marketing agencies, advertising companies, start-ups, IT, healthcare, life-style, restaurants, record labels, dance studios, and meditation centers.
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Senior Graphic Designer
Glen Spey, NY
Oct 2010 - Apr 2013 (2 years 6 months)
● Developed new brand strategy and collaborated with other creatives to achieve brand consistency online and in print
● Created wayfinding designs for trailhead and site signage, developed fabrication specs, reviewed costs, and interfaced with vendors
● Created original designs for print media and merchandise
● Developed, organized, and managed digital assets
● Increased attendance for weekly classes, retreats, and special events through successful brand marketing
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Creative Director
Atlanta, GA
Jan 2005 - Sep 2010 (5 years 8 months)
● Creative lead in brainstorming sessions, creative strategy meetings, and presentations for Fortune 500 companies
● Delivered innovative concepts and final designs for national trade shows and global events
● Collaborated with senior management to develop creative strategies and implement marketing initiatives
● Coordinated with vendors and suppliers to source materials and services as needed
● Provided creative design support for internal marketing
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Freelance Graphic Designer
Various Clients
Oct 2001 - Jan 2005 (3 years 3 months)
● Completed a variety of projects for profit and non-profit clients in multiple industries including hospitality, restaurants, utilities, arts & entertainment, and health.
● Managed all aspects of projects from client interaction and communication to market research and design
● Provided ongoing creative support and expertise in all areas of design
● Facilitated growth for small business by increasing sales through brand awareness and marketing
● Coordinated with printers and other vendors to ensure project success through to delivery
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Art Director
Atlanta, GA
Mar 2000 - Sep 2001 (1 year 6 months)
● Excelled in event graphic design for trade shows and global events delivering all guest-facing designs as needed
● Engaged in brainstorming sessions, presented creative concepts, and implemented all designs through to completion
● Increased production output and elevated design aesthetics within the department
● Directly impacted working relationships with Fortune 500 companies and increased sales from $300,000 to $1 million