KronosWorks 2008 Branding Guidelines
KronosWorks 2009 Save The Date Postcard—One of several pieces in a campaign, this save the date postcard was developed for a user conference. The target audience existed in several different industries, therefore, the concept was designed to be flexible, using colors and icons to focus on each segment.
KronosWorks 2009 Program Guide—One of several pieces in a campaign, this piece (70 pages plus cover) was given to attendees onsite and contained everything they needed to know about sessions, speakers, location, and events.
Expanding Boundaries - Mood board, created to convey look and feel of concept. This stage of the creative process is presented to give clients an idea of color, imagery, and typographic treatment that is being proposed for all branded materials. Upon feedback, a render board is developed from which actual pieces are designed — using this board and the render board as a road map.
Expanding Boundaries - Render board showing proposed layouts based on the previous mood board. This conveys to the client how the concept would play out visually, bringing all the mood board elements together to create a consistent brand message and setting a tone for the event.
KronosWorks 2007 Guidebook Cover—Conference Guidebook designed for use onsite by all attendees. Entire project included concept theme, event logo, and other marketing materials including postcards, summary mailer, and email PDFs. This guide also included a fold-out map and legend, tabbed pages, course descriptions, and industry specific icons to easily identify specific content.
KronosWorks 2007 Guidebook Spread—Conference Guidebook inside spread. This page shows the "navigate" theme carried to the inside. Graphic elements like bits of map, mile markers, directional arrows, and icons all reflect back to the theme. Each page featured a number/title sequence running up each side that corresponded with the TOC and allowed for quick scanning of content. See also previous image description.
KronosWorks 2007 Guidebook Spread—Conference Guidebook inside spread. This spread in particular shows a tab separation page which was used in the main part of the book to designate each specific industry. This was particular helpful to the attendee when needing to find sessions that related directly to them.
Focus Forward - Render board, created to show various elements used to promote an event including program guide, postcard, signage, and web header. This stage of the creative process is presented to give clients an idea of how these deliverables could look. Actual pieces are then approached individually using this board as a guide. (see next slides for details)
Focus Forward_Program Guide - Program Guide used by attendees onsite. The theme "Focus Forward" comes from the idea of looking forward into the future of technology and staying on the edge of changes. It also embraces the companies stand on being a leader in their industry.
Focus Forward_Postcard - Save the Date Postcard used to increase awareness and drive registration. The theme "Focus Forward" comes from the idea of looking forward into the future of technology and staying on the edge of changes. It also embraces the companies stand on being a leader in their industry.
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KronosWorks
Event Marketing materials for KronosWorks. Consumer facing materials including direct mail, website, onsite event signage, program guide, and a Brand Guidelines for any future in-house materials needed.
