Li Qing Lim

foodpanda Malaysia ➔ Notable achievements:
* Increased non commission revenue by 3.2 times YoY
* Worked with local and international banks, FMCGs, affiliates, telcos, e-wallets and bank aggregators to increase new customer and existing consumer retention on foodpanda
* The only department in foodpanda MY to consistently elevate average basket size on the platform to more than double of the organic platform's * Contribute to over 14% of the nation's new customer acquisition MoM
* Increased non commission revenue by 400% YoY

➔ Notable achievements: * Working with all country teams to create and analyse post performance of all BTL and ATL campaigns including PR, offline events, strategic partnerships, performance marketing, advertising and overall web traffic to site * Increased revenue (gross and nett) and traffic to REEBONZ MoM by 30-45% across all marketing (organic) and advertising channels

➔ Notable clients, PASHMA, SPH Rewards ➔ Notable achievements: * Garnered more than 200 retail merchants to join SPH Rewards program within the first 3 months from launch * Public relations - from hosting to press release drafting and seeding - to lifestyle and business titles across Singapore for notable clients * Increased social media engagement rate content for PASHMA by 30% within first 5 months

➔ Notable achievements Heading all CRM events initiatives for the fashion division of Shopee * Increased traffic by 43% MoM on all CRM channels * Increased ultimate revenue CVR rate on the platform by 18% MoM * Worked closely with BTL campaigns, events, merchandisers, account managers and CRM team

➔ Notable achievements * Revamped and hard sell marketing BTL campaigns which resulted in increase of an additional 2.8mill new unique users from 1.6mill * Created marketing tiering for all tiering of merchants onboard * End-to-end BTL campaign creation throughout the year * Work with strategic partners like TGV, GSC, Maybank for BTL campaigns alongside merchants, designer collections, suppliers and in-house brands * Involved in inception creation, branding and BTL campaigns of new to market in-house labels such as Nine2Five, LUBNA to become household labels * Turn under 50 performing brands on ZALORA to top 15 brands on the platform such as Levi's, L'oreal and Maybelline

➔ Notable achievements:
* Implemented new UI, UX to the company on all online platforms and CRM in line with GTMs, day-to-day sales, voucher implementation, rewards programs
* Increased overall in-platform sales of plans, bundle plans and overall retention by 15% MoM
* Introduced new UI and UX such as skinny banner, eDM templates, promotional and educational content on all platform channels to increase transactions and traffic