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Marketing Manager
Kennett Square, PA
Jan 1989 - Aug 2012 (23 years 7 months)
(dba Calico Corners) Designed and coordinated all aspects of direct mail, print advertising, yellow pages, signage and any promotional and point of purchase materials Worked closely with merchandising on new product launches and developed all creative materials to support the launch including photography, design and layout for catalog and supporting video production Developed and managed outreach program to new homeowners, movers and realtors. Organized and attended National Assoc. of Home Builders trade show event to introduce the program Assisted in public relations execution including providing materials to editors, developed press releases for new lines, updated press section of website and maintained logs of where things were published Assisted in planning and executing annual store manager meeting both on and off-site with creation of materials used at the meeting, both print and electronic. In addition photographed & archived all aspects of meetings and attendees for future use by HR and in award presentations Produced and maintained annual department budget, approved and logged all expenses and communicated regularly with department heads regarding differences Maintained vendor relations with all outside printers, letter shops, media agencies and others necessary to met company objectives and goals Assisted in the development and execution of visual merchandise plans for integrating new product and displays including signage and presentations
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Licensed Realtor
Century 21 Real Estate
West Chester, PA
Sep 1997 - Jan 2000 (2 years 4 months)
Assisted clients in finding the home of their dreams Listed and searched for homes on Trend web-based program Managed office, answering phones and scheduling appointments Assisted others in office with preparation of unique marketing flyers, producing postcards and doing mass mailings for prospecting
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Marketing Assistant
A.I. DuPont Company
Wilmington, DE
Jan 1986 - Dec 1987 (1 year 11 months)
Assisted four marketing managers with production and follow-up on all correspondence and materials needed to support the polymers group for Teflon, Rynite, Zytel and Nylon Executed press releases to media organization for all groups Assisted in the planning of industry tradeshows and executed all details from concept to completion. Attended events and acted as customer support during the event
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National Advertising Director
Amerec Corporation
Bellevue, WA
Sep 1978 - Aug 1985 (6 years 11 months)
Led a team of three in the creation and execution of all marketing materials including catalogs, price sheets, single-sheet product flyers, owner's manuals and all National ad materials Worked with national magazines directly to schedule and place ad materials and evaluate results Led company tradeshow activities including booking space, travel arrangements, appointment schedules for sales staff with distributors and met with media reps from target national magazines
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Bank Teller
Pontiac State Bank
Pontiac, MI
May 1975 - Aug 1977 (2 years 3 months)
Operated teller window and assisted customers with all their banking needs Held a "Rover" position and went to any location that was short staffed Consistently reached or exceeded performance goals set by management