Gilbert Hernandez

Creator for a small independently published comic book company.

Assured that all deadline were met by both Shaw's and the PureRED production team in Philadelphia. Provided all the necessary elements for pricing. promos and digital assets for the weekly production of the ad. Provided technical support for the mac environment at Shaw's. Provided the support for their social media manager as well their internet components on their own site as well as vendor supplied space.

Assured that all deadline were met by both Shaw's and the American Color production team in Phoenix, AZ. Provided all the necessary elements for pricing. promos and digital assets for the weekly production of the ad. Provided technical support for the mac environment at Shaw's. Responsible for the launching of Shaw's email campaign which rose to a number of 600,000+ weekly emails. Responsible for the relaunch of Shaws.com into its present state as well as helping with its fledgling social media dept.

On a weekly basis assured that the stringent deadlines for the circular were kept. This included the versioning of the ad for 6 New England States and the production of well over 400 different pages. Maintained the digital asset database. Supervised the production of 5 artists to assure that they met their deadlines. Chief architect for a page building/versioning system that allowed Shaw's to achieve its sales goals while allowing marketing to keep within its budgetary goals.

Performed all phases of prepress work to include color correcting, typesetting, trapping, making film and plating.

Transferred the company’s database from DBase to Filemaker Pro allowing for better marketing reports and sales packages. Managed the circulation of the circulation and distribution of a monthly magazine to over 425 college campuses nationwide. Provided the magazine a 11.5% increase in circulation to 1.5 million. Third highest increase for 1992 according to AdWeek.