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Co-Founder / Creative Director
Oct 2012 - Present (12 years 2 months)
• Conceptualized and designed a line of nine 48"x48" designs that cover 5 product categories
• Designed all packaging for products
• Responsible for design and layout of the web site
• Implement and upload content to the backend of site
• Designed and produced all marketing materials
• Remotely over-saw production at a GOTS-Certified Organic women-owned factory in Bangalore, India
• Point person for buyers, retailers, rouxroo's PR team and social Media company regarding various opportunities to help grow the business
• Successfully hired and managed a team of 11 talented people ranging from designers, to writers, to create all that is rouxroo
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Art Director | Graphic Designer
Brooklyn, NY
Sep 2010 - Sep 2014 (4 years)
• Create album covers, logos, business cards, and brochures for bands and brands under the label
• Comissioned to design three original children's books and classroom worksheets that correlate with songs by the band Jeremy Plays Guitar.
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Design Director
New York, NY
Aug 2013 - Sep 2014 (1 year 1 month)
• Recruited by COO to build and establish video content team
• Successfully manage a team of 9 responsible for accounts of $500,000+
• Produce engaging campaigns for AdPrime Media’s top clients
• Art Director for doctor approved video content with 6,000,000 unique monthly visitors
• Create unique info-graphics, animations, still graphics, and stock footage
• Review and approve graphic design team’s work and final video edits
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Graphic Designer
Stamford, CT
Mar 2013 - Aug 2013 (5 months)
• Created, and designed marketing banners, email campaigns, in-store graphics, and advertisements across multiple platforms including web, print and mobile
• Responsible for design execution and input surrounding the re-branding of the website and overall brand
• Responsible for researching styles, colors, web functionality and user experience and then applying it to page design
• Created extensive email campaigns, logos and marketing banners for a unique subscriber list of over 100,000 people
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Creative Director
Neighborhoodies
Jan 2012 - Apr 2013 (1 year 3 months)
• Managed the look, feel and voice of brand
• Responsible for advertising campaigns, collateral and merchandise
• Created Posters and various web elements featured in The L Magazine, HeadLiner, SXSW, Susquehanna Bank Center, Thrillist
• Created email collateral and content for a subscriber list of over 50,000 users through MailChimp and Mad Mimi
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Art Director | Sr. Graphic Designer | Web Designer,
Health Guru Media Inc.
Apr 2007 - Dec 2010 (3 years 8 months)
• Lead and conceptualized initial website design through collaboration with external agency.
• Provided visitors with an engaging, user-friendly, and educational web experience and interface by staying true
to brand vision and alignment.
• Managed post-production design work and b-roll among two teams of designers and video editors.
• Oversaw the creation of web site graphics while collaborating and managing other designers, video editors and
front-end engineers.
• Created comprehensive info-graphics for health videos, surveys and quizzes across seven channels.
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Web Designer
Emily Cavanagh Music
Aug 2010 - Nov 2010 (3 months)
•Designed pages for singer and songwriter's website along with album cover, business cards, and music marketing merchandise.
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Studio Assistant
Anthropologie
Apr 2007 - Apr 2007
• Assisted designers with flat sketches.
• Managed phone calls, appointments and meetings in an ever-changing environment.
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Trend Spotter
Groove Effect
Jan 2006 - Jun 2006 (5 months)
• Photographed fashion shows in the Bay Area.
• Wrote articles on featured designers about their collections.
• Spotted trends that were applicable for the target audience of GrooveEffect’s specific urban and street wear style.
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Gallery Intern
Micaela Gallery
2005 - 2005
organized artists' files, hung shows, assist in gallery openings.