Li Hsing Lu

A hands-on multi-disciplinary designer and design lead working on channel branding and rebranding projects. He is responsible for taking the project right from it’s infant stage from crafting an iconic logo, to defining a visual language, to creating a channel station ID, to the main program titles, to conceiving the onscreen design elements, he has pretty much donned all hats. His philosophy on developing brands and rebranding is clearly focused on finding and communicating the authenticity of the brand to the target audience and then overseeing designers, design creatives that is relevant both aesthetically and strategically for the target market

Apart from being a designer he dons the role of a problem solver, mentor, critic and advisor from time to time. He insists on creating work that inspires and has fun doing it. His diverse talents and interests has allowed him to work with major television networks such as Discovery, ESPN-Star Sports and ad agencies such as W+K, Euro RSCG, O&M on brands like Lays, Gilette, Johnson & Johnson, Mortein, Samsung, Reebok, Worldspace, Xerox, Dupont Corian, Weekender, Dzires, Ddamas. He considers himself fortunate enough to be able to collaborate with international design studios from around the world.

Always interested in getting involved with challenging projects and meeting interesting people. Feel free to contact me with any questions, comments or work.

Email : hello@lihsinglu.com

You can also find more work on www.lihsinglu.com