Lenore Wetzel

• Create, develop and update websites for various clients
• Produce original content and graphic designs for various clients; including advertisements (print and web), banners (retractable, step and repeat, vinyl and web), business cards, buttons and pins, door knockers, email marketing, logos, mailers, palm cards, postcards, posters, social media posts, stationery, t-shirts and yard signs

• Created original graphic designs for the 2016 PADEMS “Vote Local” Initiative; including email marketing, logos, mailers, palm cards, posters and social media posts
• Created original graphic designs for various political candidates; including advertisements, business cards, campaign buttons and pins, door knockers, logos, mailers, palm cards, postcards, posters, social media posts, stationery, t-shirts and yard signs

• Conceptualized, developed and managed brand standards
• Created the design and visual layout of eCommerce websites; collaborated with developers to ensure brand consistency and preserve integrity of the creative vision within a web environment
• Produced original content and design for all marketing materials
• Devised, implemented and managed email marketing campaigns
• Coordinated logistics and timely deliverables for trade shows to guarantee cost-effective execution and successful results

• Produced original graphic designs for advertisements, banners (retractable and vinyl), brochures, flyers, placards, point-of-sale displays, product catalogs, product illustrations, sell sheets and stickers
• Provided art direction of product photography for use on print collateral and web
• Created the design and layout of Quality Systems Manual

• Created original graphic designs for the 2017 “Vote Local” Initiative: a comprehensive, coordinated campaign program providing all 67 PA counties with messaging information and campaign materials (allowing the Democratic Party to execute a streamlined, uniform communication program in every corner of the state). Developed banners (retractable, step and repeat, vinyl and web), door knockers, email marketing, logos, mailers, palm cards, posters and social media posts

• Created new identities and brand systems for The Forza Group, Azrof Properties, Inc. and DAV Construction Inc.
• Created original graphic designs for Comfort Inn, Comfort Inn & Suites, Comfort Suites, Courtyard by Marriot, Fairfield Inn & Suites, Hampton Inn & Suites, Hampton Inn and Holiday Inn Express; including address labels, advertisements, brochures, business cards, channel guides, courtesy call logs, dry cleaning/laundry slips, employee handbook, email signatures, employment applications, envelopes, fax cover sheets, gift certificates, guest welcome letters, group contracts/inquiries, labels, lead sheets, letterheads, posters, presentations, procedures, rack cards, sales cards, schedules, signs, sleep cards, t-shirts and various checklists, forms and information sheets

• Executed private label packaging design from conception to print

• Strategically led Own Brands private label packaging initiatives for 11,000+ SKU portfolio
• Championed Own Brands packaging redesign, establishing and maintaining consistent design standards for all Giant Eagle brands
• Executed in-house design from conception to print, resulting in $750,000+ annual savings
• Originated all packaging Request for Proposals, proactively challenging estimates to reduce package development costs
• Prioritized and managed package development and artwork approval processes with internal brand stakeholders, external agencies, prepress houses, printers and suppliers
• Provided art direction of packaging photography; including concepts, layout design, on-set art direction, set design and post-production
• Reviewed all packaging proofs; authorized and participated in packaging press runs
• Selected candidates; hired and supervised Project Coordinator

• Conceptualized, developed and managed licensed brand products and packaging
Brands included Blatz, Canadian Club, Captain Morgan, Crown Royal, DirtBag, Don Ed Hardy, Elvis, Guinness, Jim Beam, Lone Star, Old Milwaukee, Old Style, Olympia, Pabst Blue Ribbon, Pearl, Piels, Pink Panther, Playboy, Rainier, Red Stripe, Sauza, Schaefer, Schlitz, Schmidt, Stroh’s and Vox Vodka
• Created original product and packaging graphics; prioritized and managed product development and artwork approval processes with internal stakeholders, licensors, retailers and custom sourcing clients
• Produced and retouched product photography for use on packaging, in print and online
• Organized, focused and motivated creative design team to achieve common goals