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Associate, Global Events Strategy & Experiential Design
MAC Cosmetics
New York, NY
* Work with Artistry, Marketing and VM Multidisciplinary teams to design experiences around products, product launches, collections, occasions and cultural relevancies * Drive experience innovation by continually exploring how to connect with consumers in new ways with research in meaningful consumer trends and insights * Bring global and regional business needs to teams by rethinking, reimagining, and solving complex problems through ideation and development of toolkits to enhance educational programs and makeup services * Assist in production & execution for all global brand events including celebrity collaborations, press events, collection launches, master classes, trade shows, educational programs, internal sales meetings, marketing workshops and in-store retail events * Support the management of all event logistics including development and review of production/mechanicals, lighting design, audio visual plans, material sample finishes, prototyping, budgeting and reconciliation, staffing (wait-staff, DJ's, talent), product & collateral allocation and shipping * Development of market tools such as conference calls, recaps, reports, run of shows and any other supporting materials * On-site execution including load-in, set-up, staff direction and placement, social media coverage and event strike * Oversee billing, production, shipping, distribution and management including the support, development and launch of all educational event programs, props and prototypes for all key color collections * Schedule and coordinate meetings, appointments, travel arrangements, invoicing and vendor management
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Senior Graphic Designer
Nick & Campbell
New York, NY
* Created, managed and designed presentations, packaging, as well as art direct photo-shoots for brand campaign * Assist in photo-shoot production, merchandising as well as website imagery * Manage and maintain the company's website * Assist in marketing and online projects aimed at establishing new prospective clients and preserving existing client relationships with vendors as well as retailers * Liaison between press office, showrooms and designers * Provide administrative support to the CFO such as manage and screen incoming and outgoing emails and respond to all inquiries
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Graphic Designer
Hearst Magazines
New York, NY
* Created, managed and designed presentations, packaging and coordination of graphic materials for titles such as Cosmopolitan, CosmoGIRL!, Seventeen, Esquire, Good Housekeeping and Country Living * Developed presentations in PowerPoint for all magazine brands, create boards, style guides, trend books, packaging labels, and logos as well as coordinate internal and marketing materials * Design online and magazine advertisements, advertorials, store planograms, brc and subcards, as well as in-store and POS signage * Manage internal resources and coordinate project timelines with vendors. Arrange, revise and maintain all project files relating to style guides, logos, images and graphic materials
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Art Director/Graphic Designer
Freelance
New York, NY
* Create logo design, packaging, brand identity, as well as presentations for several companies such as Vitathinq Essential Mints, Nuetrition, Elise Som Design, Nordstar, ECE, Crate Escape, Betina Holte and High Life Visuals * Art directed, set designer for award-winning short film "Calaveras", create web series for Manhattan Motorcars as well as art direct several commercial specs for Belvedere and Victoria's Secret
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Freelance Graphic Designer
Coburn Communications
New York, NY
* Nike: Create look book for Nike's new men's and women's outdoor apparel line, ACG. Staples: Create presentation template as well as back-to-school logo. LeSportSac: Create style guide using logos, fonts and product imagery. Wild Bill Stanton: Create logo to be implemented into website. Reebok: Create look-book for Spring 2008 Men's, Women's, and Accessories line. Boots: Create press kit for new Expert Skincare line. The Company Store: Create look-book for new home decor products.