Leighton Hubbell

Lecturer for the Senior graphic design portfolio class. Helping students organize and craft their personal brand, online presence and work portfolio to get that all-important first job.

Independent designer, art director and illustrator for a wide variety of local, national and international clients, including ad agencies, design firms, in-house departments and individual companies.

Developed creative for new products and defined brand stories through 
conceptual thinking, effective and compelling logo design, identity design, brand development, icon design, illustration, digital marketing, integrated marketing campaigns, and art direction. Responsible for the creative development of print materials, email marketing, website development, ad campaigns, corporate identity, sports mascots and a wide range of many other design services a client has asked of me. I’ve presented and defended creative solutions to anyone from senior leadership to key stakeholders. Projects are often completed independently, or with the utilization and management of other skilled vendors.

Highlights:
– Conceptualized, created and illustrated the original icon badges for Untappd, a social network and sharing app for beer enthusiasts. Helped establish the branding look and feel to a successful enterprise that has recently surpassed 5 million users.
– Helped launch and develop the corporate identity for a Houston-area, real estate company that boasted over $9 million in sales in their first year, all during the height of the economic downturn.

Art director of the team in charge of thumbnail image and illustration development for the Lynda.com and LinkedIn Learning divisions of the world's largest professional network. Helping our users find the right courses and training to improve their situation; whether that's getting a promotion, making their next move or shifting careers.

Turned the work of our course productions teams’ efforts into interesting and engaging visuals to ultimately create site traffic and get click-throughs. Along with my team, developed the thumbnail system’s many category styles from the ground up over several generations and was the primary driver in the look and feel of the icon and illustration directions. Developed the creative procedures, fine-tuned the workflow and led the design direction.The thumbnail team worked as a catalyst between LinkedIn’s UI/UX team and the Lynda.com course production staff.

Senior designer and illustrator in charge of icon development for the UI/UX division of Esri, the world's leading mapping technology company. Using applied geography we help people understand the world and design a smarter future.

Work ranges from software tool and web to mobile iOS, Android and presentation icons for the full range of Esri's ArcGIS products.

Significant contributor to the icon team in development of pixel-perfect imagery for desktop, mobile and presentation applications. Developed and adapted several icon styles for use throughout Esri’s internal and external production teams. Helped drive impactful design and illustration work for the UI/UX, presentation and print teams with both collaborative and self-initiated projects.

Highlights:

– Helped the successful launch of the Esri Landsat app project, designing and building the icons for the app in an extremely condensed timeframe.
– Key early-stage contributor to Esri’s ArcGIS Maps for Adobe Creative Cloud. Helping our engineers understand the needs of designers and how they use Adobe software through testing and consulting roles.

Lead art director at a major branding agency with offices in Southern California, San Francisco and Chicago handling a number of diverse clients, including the design and creative management of their advertising and promotional programs.

Senior Art Director position with responsibilities for several major hospitality and resort clientele throughout the Hawaiian Islands, including Sheraton Hotels and Resorts, Ihilani Resort and Alexander and Baldwin Estates. Work primarily in print and television medias.

Senior art director working primarily on advertising and brand work for several of the major hotel and resort chains, restaurant and retail clients. Work included creative involvement in new business acquisitions and select design projects.

Art director working on promotional and brand work for Pepsi and their many co-brands and properties. Divisions include national new products, test markets, key event promotions and major holiday initiatives. Also, a member of the design group responsible for special client projects.