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Freelance Creative
Qi-Integrated Solutions
Jul 2014 - Present (10 years 4 months)
Doing some beautiful creative work with some really cool people.
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Founder / Executive Creative Director
Anaarkali & Kuchh
May 2008 - Present (16 years 6 months)
Founded and launched a fusion fashion boutique in the heart of Singapore. He takes fashion straight out of Bollywood (Hit Indian Cinema) and brings its Indo-Western glam couture into Singapore's main stream fashion scene. An instant hit that went viral on Facebook and Instagram. Social media is one of the main marketing and brand communication platform since day one.
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Art & Creative Director / Graphic Designer / Illustrator
Freelance
Aug 2006 - Present (18 years 3 months)
Develop brand, strategy and corporate identity.
Strategic and marketing consulting, including media plan & creative strategy development.
Generate ideas for developing advertising campaigns that focuses on solutions to marketing problems and perception issues. Win new business for clients thru creative pitches.
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Creative Strategist
O3 Advertising & Interactive, Ad Planet Group
2008 - 2009 (1 year)
O3 was set up by Ad Planet Group to mainly to relate and serve with prospective government agencies for their advertising and public service campaigns. Duties include understanding project insights, strategic planing, creative brief, conduct brainstorming sessions with the group's creative teams to plan out solutions and generate ideas and prepare presentations for submissions the respective agencies.
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Creative Head
Scoop Adworld / AKQA / Asatsu-DK
Jun 2006 - May 2008 (1 year 11 months)
Full-Time & Freelance
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Creative Director
Robinsons & Co
Jan 2001 - Aug 2006 (5 years 7 months)
Brand management for Robinsons, Marks & Spencer, John Little, Truco, etc.
Develop new marketing ideas, creatives and materials to generate more traffic into their retail outlets.
In-charge of Advertising and Promotions Department and its staff, conduct appraisals and training.
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Head of Creative
FCA!/Publicis Groupe
Aug 1998 - Aug 2000 (2 years)
Build marketing campaigns for clients and pitch winning advertising campaigns for new ones.
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Snr Art Director
D'Arcy - DMB&B
Aug 1994 - Aug 1998 (4 years)
The best years of my advertising career happened in DMB&B! Fun creative shop. Partnered with some of the best people in the industry! Nirvana while it lasted.
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Art Director
DNC Advertising
Aug 1992 - Aug 1994 (2 years)
My first step into the world of advertising was at the deep end of the pool. DNC was the largest local advertising agency competing with the big boys of MNC in Singapore.