Lee Webb

Spearheaded the establishment of Industrial Design capabilities as the company's first Industrial designer, globally evangelizing the benefits and advised on Design Thinking best practices
Developed and deployed Brand Experience Tools focused on enhancing project teams' ability to delivering market-leading products efficiently while addressing user needs and integrating visual brand language
Guided product experience vision by actively engaging with global product teams
Piloted programs for both FDM and resin desktop 3D printing
Collaborated with cross-functional teams to ensure accuracy of product visuals on outbound collateral
Worked closely with the Leadership Team to bring a fresh tone of voice and new perspective to recruiting materials

Led design efforts across various product categories, overseeing annual product line updates and managing licensed products while hiring and mentoring interns
Established and implemented visual brand language standards across all product categories
Onboarded interns and mentored junior designers
Introduced in-house 3D printing capability and managed the printing process

Supported global brands in personal care & food packaging through collaboration with brand teams, packaging engineers, and marketing in the Holistic Brand Design process
Led internal design initiatives and contributed to building design capabilities within the global innovation team

Led design projects with a user/consumer-centric approach, delivering go-to-market strategies for clients
Recruited and mentored design interns, providing exposure to internal design processes and client-driven initiatives
Co-moderated research groups with consumers, translating insights into actionable solutions
Contributed to management and design strategy initiatives for leading innovators including PepsiCo, Frito-Lay, P&G, Mead-Johnson, and Coca-Cola