As a designer I tend not to think of design so much as a
"problem-solving" process, but instead continue to redefine the
problem in an increasingly astute visual language. In this way a
design constantly refines itself, while a finished piece for me is
only a snapshot of an something still evolving in a plot line. I
believe that this kind of fluidity is the key to creating for
contemporary audiences: the ability to shift expressions of an identity will so that the "story" continues.