-
ART DIRECTOR
ELK & ELK
Jul 2011 - Present (13 years)
Spearheaded a rebranding (new visual identity, brand strategy, advertising,) transforming a 30-year-old identity.
Supervised over 30 photoshoots and video shoots.
Led multi-team projects with outside agencies (web design, digital advertising, photography, broadcast media.)
Ensure brand standards upheld through a variety of campaigns, channels and platforms.
Oversee premium partnerships – including Ohio State University Athletics, University of Dayton, Cleveland Browns, Cleveland Indians, Columbus Blue Jackets and Cleveland Cavaliers.
Developed collateral for all print and digital projects.
Worked with the marketing team to establish digital marketing strategy across social media platforms.
Incorporated best-practice email marketing plans.
Successfully created a strategy for increasing positive online reviews across Facebook and Google.
Acted as the editor for all marketing and brand-related copy – including blog posts, newsletters, press releases and scripts.
-
WEB AND GRAPHIC DESIGNER
PPI TECH COMMUNICATIONS JUNE
Jun 2010 - Aug 2011 (1 year 2 months)
Managed all print and web materials. Maintained and designed web pages for multiple companies within PPI Technical Communications. Built and designed Flash ads.
-
WEB AND GRAPHIC DESIGNER
CLEARWAVE MOBILE LLC JUNE
Jun 2008 - Nov 2008 (5 months)
Managed, designed and developed websites. Designed and created iPhone app mock-ups for clients such as Cracker Barrel and Beats by Dre.